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Fertility Patient Relations

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68 - Secrets of the Affordable IVF Model and How it is Poised to Win Market Share Post-COVID-19, An Interview with Dr. Robert Kiltz, Dr. Paul Magarelli, and Dr. Mark Amols

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It’s not often that people relate the word “Affordable” with IVF. But the Affordable IVF Model is a thriving business model in a world full of expensive treatments. Despite questions about their revenue, rates, and processes, the model is growing and providing high-quality care to a vast amount of patients across the country. What can all clinics gain from this model, especially heading into a post-COVID-19 world?

On this special live episode of Inside Reproductive Health, Griffin spoke with three leading doctors whose clinics follow the Affordable IVF Model: Dr. Robert Kiltz of CNY Fertility, Dr. Paul Magarelli of Magarelli Fertility, and Dr. Mark Amols of New Direction Fertility Centers. Together, they talk about just how they make the Affordable IVF Model work, as well as answer common objections to their services.

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How to Replace OB/GYN Referrals During a Shutdown

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After this is all over, it is likely that our patient acquisition funnels are going to shrink after a short-term surge. Noticing trends in other industries, such as home-building and manufacturing, there are massive drops in output, and it is likely to trickle into other industries as well. The key to success when restrictions are lifted will be keeping our acquisition funnels full.

Before COVID-19, 60% of a fertility center’s patients came from their OB/GYNs and other MD referrals. But if people aren’t seeing their doctors regularly due to the COVID-19 pandemic, how else are clinics going to get patients?

On a live webinar, Griffin, Founder of Fertility Bridge, lays out the Fertility Patient Acquisition Funnel and what clinics can do to keep the top of their funnels full, ensuring a steady stream of patients after the surge that will come when restrictions are lifted.

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65 - Providing Patient Financial Support Amidst an Economic Disaster

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Unemployment, reduced hours, pay cuts. The reality of the COVID-19 Pandemic extends far beyond the pausing of fertility treatments. Over 60% of our country has been financially impacted by stay-at-home orders and social distancing. While clinics are working hard to keep patients in their funnels to start treatment once restrictions are limited, how are these patients going to afford the treatment? It’s not out of line to think that the demand for new financial resources will go up and the need for financing of treatments will increase. But, as we all know, discussing money can be sensitive, especially when it comes along with an infertility journey.

So, When do we talk about it with our patients? How do we talk about it with them? What can we do to help our patients afford proper care while the economy is in a downturn?

On this special episode of Inside Reproductive Health, Griffin talks to Dr. David Adamson of ARC Fertility and Andy Swan of Ally Lending. They discuss not only the changes we can expect in lending and patient decision-making post-pandemic, they also offer advice to financial counselors on approaching the sensitive topic of funding treatment.

This episode was recorded during a live webinar. As the COVID-19 Pandemic continues and new issues arise, we are putting out new information to help you and your fertility business. Follow us on social media for updates on upcoming webinars and how to join them live. Find this information helpful? We’d love it if you’d share with a friend or colleague in the fertility space.

Need help navigating marketing through this unprecedented time? Check out our COVID-19 Toolkit from Fertility Bridge.

57 - A Psychological Look at the Patient Journey, An Interview with Marc Sherman

We’ve all heard the stories. Your neighbor started the adoption process and got pregnant in the middle of the process. A cousin gave up on conception after 3 years and was pregnant within a month. Is there something internal going on that helps this happen? On this episode of Inside Reproductive Health, Griffin talks to Marc Sherman, founder of Organic Conceptions. After two unexpected pregnancies amidst a journey with infertility, he wanted to investigate this phenomenon. Teaming up with a psychologist, Organic Conceptions created an online program for couples struggling to conceive. Their program helps to reassess patient expectations and help them through their mental and emotional challenges.

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56 - Beyond Patient Protocols: Supporting All Aspects of The Fertility Journey, An Interview with Connie Stark

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Patient retention is a crucial part to the success of any clinic. While good success rates and pleasant staff can get patients to continue treatment with you, there are other ways that your clinic can help. On this episode of Inside Reproductive Health, Griffin talks to Connie Stark of A.R.T. of Wellness. Their discussion uncovers a new way to help retain patients. Learn about the five aspects of life Connie focuses on in her coaching services and how integrative care can keep your patients all in on their fertility journey.

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55 - Easing the Strain of Embryo Disposition on Patients and Clinics, An Interview with Andy Gairani

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Embryo disposition is a sensitive topic for patients even long after they’ve left a clinic. However, there can also be a burden placed on clinics when it comes to making space and cryopreserving embryo, eggs, or sperm for an extended period of time. On this episode of Inside Reproductive Health, we learn more about how one company is working to alleviate the burden for both the patient and the clinic. Listen to Griffin talk to Andrew Gairani of Embryo Options, a web-based application that provides patients with disposition education and resources, along with other features that make storage easier for everyone.

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50 - What Impact Will Future REIs Have on the Evolution of Patient Care? An Interview with Dr. Pietro Bortoletto

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Millennial REIs are finishing their fellowship programs and entering the workforce. With this passing of the torch, change is bound to happen, but what kind of changes can we expect? On this episode of Inside Reproductive Health, Griffin talks to Dr. Pietro Bortoletto, an REI Fellow at Weill Cornell Center for Reproductive Medicine. Dr. Bortoletto shares his thoughts on the future of REI clinics, both privately-owned and academic, and how the millennial doctors can make a positive impact on their patients and the field as a whole. 

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49 - Do the Psychological Effects of Infertility Dictate Patient Decisions? An Interview with Amira Posner

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It’s easy to feel like the patient’s journey is confined to the four walls of your clinic, but their journeys extend deep into their lives. Because of this, providing support services, either in your clinic or outside of it, is so important to the mental health of the families you serve. On this episode of Inside Reproductive Health, Griffin talks to Amira Posner, founder of Healing Infertility and the Mind-Body Fertility Group in Toronto, Ontario. With her background in social work and her experience with secondary infertility, Amira set out on a mission to help women going through a similar experience and provide them with the mental health support they need. Together, Griffin and Amira discuss what she does to support her clients and offers advice to providers and support staff on how they can best provide mental health support in their clinics.

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47 - Geographical Differences in 3rd Party Reproduction, An Interview with Liz Ellwood

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With the introduction of the Assisted Human Reproduction Act in Canada, Canadian clinics and families have been struggling to find quality third-party reproduction partners while remaining in accordance with the law. After going through her own journey and learning the challenges of the process, Liz Ellwood decided to make a difference in the lives of hundreds of Canadian families struggling with infertility by co-founding Fertility Match, an agency that matches families with donors. On this episode of Inside Reproductive Health, Griffin talks to Liz about her story and what she is doing to make the third-party reproductive process easier on families in Canada.

To learn more about Liz Ellwood, Fertile Future, and how you can help, visit www.fertilefuture.ca.

Want to learn more about Fertility Match? Visit them at www.fertilitymatch.ca.

The details of the Canadian Assisted Human Reproduction Act can be found at https://laws-lois.justice.gc.ca/eng/act/a-13.4/

To get started on a marketing plan for your company, complete the Goal and Competitive Diagnostic at FertilityBridge.com.

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46 - Can Innovative Practice Culture Drive Patient Satisfaction? An Interview with Dr. Alan Copperman

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Building and growing an IVF practice can have numerous benefits for both the owners and the patients they serve. But growth can sometimes lead to loss of patient-focused care. On this episode, Griffin Jones, CEO of Fertility Bridge and host of Inside Reproductive Health, talks to Dr. Alan Copperman, Co-Founder and Medical Director of RMA of New York, one of the nation’s largest IVF centers. Together, they discuss how RMA of New York was able to retain their patient-focused culture while exponentially growing the practice. Their approach to delegating important tasks, understanding the “new” patient, and finding the right, compassionate employees has greatly contributed to their success today.

To learn more about Dr. Copperman and Reproductive Medicine Associates of New York, visit their website at https://www.rmany.com/.

Visit fertilitybridge.com to learn more about what Griffin and his team can do for your fertility clinic and take the first step in building your marketing system with the Goal and Competitive Diagnostic.

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45 - From Patient to Fertility Entrepreneur, An Interview with TJ Farnsworth

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While outcomes are so important in the field of fertility, the patient journey can easily be lost. After going through his own journey, TJ Farnsworth founded Inception Fertility, a group of fertility practices across the country hoping to provide positive experiences for their patients. On this episode of Inside Reproductive Health, Griffin and TJ discuss the culture of Inception Fertility and how empowering your employees to be champions for your patients can have a meaningful impact on their experience. TJ also shares his thoughts on increasing collaboration between fertility clinics across the country and how that can mean success for everyone.

44 - Can a RESOLVE Membership Benefit My Clinic? An Interview with Barbara Collura

Getting involved with a nonprofit organization can provide numerous business development benefits to your company or practice. But finding the right organization to get involved with can be a challenge. On this episode of Inside Reproductive Health, Griffin Jones talks to Barbara Collura, President of RESOLVE, the National Infertility Association. They discuss the benefits that RESOLVE can give to a business in the fertility field, but also the major benefits they provide patients seeking fertility treatments.

43 - From Teacher to Stand-Up Comedian: Breaking the IVF Stigma Through Humor, Karen Jeffries

With a journey as emotional as infertility, it can be hard for patients to take a step back and laugh at the process. On this episode of Inside Reproductive Health, Griffin talks to Karen Jeffries (or as you might know her, @hilariously_infertile), a fertility patient trying to help others through their journeys with a little bit of humor. They talk about her fertility journey and how it impacted where she is today. They also discuss how providers can better communicate with their patients and the importance of transparency.

Want more laughs? Karen will be performing a show live in Boston, MA on November 10th. Learn more and purchase tickets here.

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40 - Inside the Minds of Two Fertility Marketers, An Interview with Rob Taylor

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There are lots of variables that make marketing to your patients a challenge. From age to regional differences, it isn’t an easy task and getting someone who understands both the world of marketing and the world of fertility can be beneficial. On this episode of Inside Reproductive Health, Griffin talks to Rob Taylor, owner of TD Media, another marketing firm helping fertility centers get results. They talk about trends they see in the world of fertility marketing, as well as some strategies that clinics, and physicians, can implement to increase their online presence, in turn, helping them reach their marketing goals.

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39 - Can Geographic Location Have An Impact on Fertility Success? An Interview with Dr. Alex Quaas

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But think of the differences across the world--it’s hard to fathom! On this episode of Inside Reproductive Health, Griffin Jones and Dr. Alex Quaas give us a glimpse into (literally) the world of fertility. Having practiced in numerous states and countries, Dr. Quaas shares his experiences, diving into the biggest differences in care he witnessed in Europe and here in the USA.

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38 - Building Community: The Rise of Instagram Among REIs, Dr. Candice Perfetto

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Growing your followers on social media can be challenging, especially when your niche is focused on fertility. On this episode of Inside Reproductive Health, Griffin Jones, founder of Fertility Bridge, talks to Dr. Candice Perfetto, a board-certified REI working in Houston, Texas. Dr. Perfetto has grown her following on Instagram to over 10,000 followers and has seen the effort carry over into her practice. She discusses why she got started on Instagram and how she uses social media to build relationships with other practitioners and patients, both near and far. You can find Candice on Instagram at @candiceperfettomd.

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37 - Confessions of an IVF Marketer, An Interview with Griffin Jones

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We’ve flipped the script on this episode of Inside Reproductive Health and interviewed our esteemed host, Griffin Jones! Stephanie Linder interviews Griffin, founder of Fertility Bridge, and learns the mission of Fertility Bridge and why he chose to help the field of fertility. Griffin also shares his thoughts on who is doing well and what clinics could be doing to reach more patients and make their mark on the field as a whole.

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35 - Gina Bartasi - Can a Direct Service Delivery Model Increase Access to Fertility Care?

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Increasing access to care has always been a topic of discussion in the fertility field. On this episode of Inside Reproductive Health, CEO and Founder of Fertility Bridge, Griffin Jones, talks to Gina Bartasi, CEO of Kindbody, a women’s health company working to increase access by sending out mobile clinics to reach patients closer to home. They discuss ways that other clinics can meet their patients’ needs, as well as the importance of giving partners and team members positions that match their personality.

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31 - Lindsay Fischer -Transparency Between REIs and Patients: Bridging an Emotional Disconnect

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In this episode, Griffin talks with Lindsay Fischer, best-selling author, co-founder of the InfertileAF Summit, and a member of the Trying-To-Conceive Community. Jones and Fischer discuss the importance of honesty and meeting patients emotionally through their individual fertility journeys. Her unique perspective on the patient experience can help practices build stronger relationships and, in turn, the TTC community as a whole.   

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30 - Unpacking Diverse Family Building Paths: An Interview with Dr. Mark Leondires

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The world of fertility has grown and changed as the needs of families has changed. And now more than ever before, there are different populations seeking fertility care. In this episode, Griffin talks to Dr. Mark Leondires, a board-certified REI and the founder of Gay Parents-to-Be, about the various paths of family-building and how fertility clinics can provide personalized care to those with differing goals and needs.