Surviving During - and thriving after - the covid-19 epidemic
This will only help if:
IVF patients are canceling their follow up visits
New patient scheduling has declined
You’re faced with the gut-wrenching decision of having to lay off or furlough staff
Fertility practices have learned from past crises how to survive and thrive and we know that this is not like any crisis we’ve ever faced.
Fertility centers that stop talking to their prospective patients or use a tone-deaf message will lose staff, run up debt, and may even have to sell to their competitors as a distressed asset.
IVF centers that can build a cache of treatment-ready patients now, will be able to recall their staff more quickly, save their year, and emerge stronger than their competitors.
The COVID-19 Response Toolkit provides a docket for fertility practices to follow for not only maintaining existing patient volumes but actually increasing them during this downtime and filling the pipeline of prospective patients.
The Toolkit includes the following resources:
Analysis of current response
Most fertility businesses have employed at least some form of communications to address patient concerns. Many efforts amount to the bear minimum: an update of office policies. We analyze your messaging across your website, social media and other channels to identify missteps and missing necessities.
Adaptation of your current marketing
Instead of starting IVF cycles now, prospective patients are researching and planning. They are focused even more on financing, as well as timing and safety. We provide you with the checklist that you need to correctly adapt your current marketing to the unprecedented time.
60-minute consultation
Your Toolkit will be reviewed during a 60 minute video meeting with Fertility Bridge founder, Griffin Jones. Griffin will take you through our findings, provide some insights from how other fertility groups are responding and answer further questions.
Already have a full schedule of treatment-ready fertility patients booked for the coming months? Then you don’t need this.
Would you like help being completely booked with new patient video consults, to prepare a number of them for treatment so that you are at capacity and can bring back staff as quickly as possible?
Upon completion of your purchase, you will receive an email with instructions for scheduling your 60 minute review and consult.