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Mergers & Acquisitions

263 The Vanishing Fertility Doctor Dream. Drs. Kevin Maas, Cristin Slater, Kyle Tobler.

 
 

Today’s Advertiser helped make the production and delivery of this episode possible. But the themes expressed by the guests do not necessarily reflect the views of Inside Reproductive Health, nor of the Advertiser. The Advertiser does not have editorial control over the content of this episode, nor does the Advertiser's sponsorship constitute an endorsement of the guest or their organization. The guest's appearance is not an endorsement of the Advertiser.


Doctors used to dream not just of earning well, but of controlling how they practiced and how they cared for patients.

Doctors Cristin Slater, Kevin Maas, and Kyle Tobler—partners at the independently owned Idaho Center for Reproductive Medicine—explain why that dream feels so far away for many.

Here’s what we cover:

  • Why Dr. Maas says he’d never go back to a private equity-owned network

  • Hidden legal clauses & earn-outs that can trap REIs

  • The tug-of-war between business interests and clinical decisions

  • How independent practices can innovate (including the tech they love)

  • The advice they’d give to any fellow or young REI thinking about their future, and how they can still live the dream


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  • Dr. Kevin Maas (00:00)

    So you've signed this agreement that you think is going to protect you if that company doesn't uphold its end of the bargain. And then when it collapses, suddenly we find that we may be beholden without our input to another private equity company that can swoop in and assume control of the clinic. So there was a fair amount of expense that we had to incur to become independent through no fault of our own.


    Griffin Jones (00:37)

    hadn't thought of it like this before, but the vanishing fertility doctor dream feels a lot like the vanishing American dream, doesn't it? Or whatever country you're in where this is true, young people shut out of stability, drowning in debt, unable to build the life they imagined. The same story is unfolding in REI, isn't it? Doctors used to dream of not just earning well, but also having control over their finances, how they practice and how they care for patients. Three guests helped me see it that way. Doctors, Cristin Slater, Kevin Moss, Kyle Tobler, they're all partners at the independently owned.


    Griffin Jones (01:08)

    Idaho Center for Reproductive Medicine in Boise. They used to be an integra-med group. Dr. Moss says he'd never go back to with a private equity owned network. And they explain why. Earnings squandered, legal clauses hidden in Delaware law, clinical decisions overruled by business interests. If you're a younger doctor thinking about your future, you need to hear this. I'm not saying all network or private equity firms are the same. They're not. There are pros and cons. But when someone says, handle the business, you focus on the medicine. These doctors give examples of how that often ain't the case. Dr. Tobler shares a moment from the fellows Park City retreat when he was a fellow that made him know that he wanted to go into private practice ownership. We talk about the challenges of keeping doctors engaged in private equity groups after they can't buy into a certain equity or if they've sold after they hit their earn out.


    I press them on innovation for independent practice groups. And that gets us talking about the tech stack that they've invested in that they really like and the tech stack I think every practice needs to have. If you're a younger doc and just want to talk to someone who's been there, I've gotten to know these three over the years. They're kind, open, and I'll happily make an intro for you. If you have no intention of going to Boise, you want to go someplace completely different, I bet they would still be happy to give you their time.


    They're that kind of people. Enjoy this conversation with the partner team at Idaho Center for Reproductive Medicine.


    Announcer (02:35)

    Today's advertiser helped make the production and delivery of this episode possible for free to you. But the themes expressed by the guests do not necessarily reflect the views of inside reproductive health, nor of the advertiser. The advertiser does not have editorial control over the content of this episode, and the guest's appearance is not an endorsement of the advertiser.


    Griffin Jones (02:57)

    Two episodes in a row where I've had all the docs from an independent practice on board. I'll tell you that Carolina Conceptions had all 5 docs on, but I'm so honored that I've all the docs of these different independent practices. To me, it's an honor. Kevin, would you ever sell your practice to a private equity backed fertility network again?


    Dr. Kevin Maas (03:20)

    We've had offers in the past. It's something that we've partners have discussed several times. And I think we all agree that that's not something we're interested in doing. ⁓


    Griffin Jones (03:32)

    Why not?


    Dr. Kevin Maas (03:33)

    You know, I think we want to maintain control of the clinic. We've been part of a network previously. And, you know, I think when you join that type of private equity network, there's kind of promises made, you'll have access to resources. You'll have the backing of these big financial resources to grow the practice how you want. But we found that when it really came to wanting to expand our practice when we were in the network. We really didn't have the freedom to do it the way we thought we would.


    Griffin Jones (04:04)

    Did you want to expand your practice?


    Dr. Kevin Maas (04:06)

    I think, example, this was a while ago when I think it was Dr. Slater and myself and Dr. Slater, can clarify if I get anything wrong. But for example, we were looking at wanting to purchase some additional incubators to expand the capacity of the lab. you know, ended up, you know, and then on a different occasion, we want to purchase an in-house hysteroscopy set up to provide hysteroscopic services in-house.


    And in both cases, we approached IntegraMed at, you know, with our proposition. In both cases, they turned it down. And as part of the agreement, if you purchased some of these things with kind of pre-tax earnings from the business, the equipment belonged to the private equity group, not to the clinic. So it made it like, it was an extra disincentive to not want to do things. actually ended up being kind of.


    an inhibitor for growth and expansion to meet the demands of our patient population.


    Griffin Jones (05:07)

    To me, Cristin, maybe you can chime in on this, but I've always never fully bought the idea that we do the business stuff and then we don't interfere with medicine. To me, I don't think there's any way of completely forcing that. To me, that seems like an example. We want these incubators. No, you can't have those incubators. I between the business relationship and the clinical decisions when you're a physician trying to have that control.


    Dr. Cristin Slater (05:38)

    With the clinical practice, know, and the financial part of that, they're intimately evolved and they work together. And I think you have to have all of your interests and values aligned. And if some of your values are expanding clinical growth, but the financial aspect isn't, then they're not aligned.


    Griffin Jones (05:55)

    Where are there examples that you can think of. Like where you wanted to go a certain direction and they said that they weren't going to fund it.


    Dr. Cristin Slater (06:05)

    Yeah, I wanted to building a new building. You we thought that they would help us to build a new building. you know, initially they said no, and they said, we're going to give you this interest rate, which is higher than the interest rate that I could get from the bank.


    Griffin Jones (06:19)

    Would you have had? Could you have? Could you have?


    Griffin Jones (06:20)

    to borrow from them? Borrowed from the bank or did you have-


    Dr. Cristin Slater (06:25)

    Yeah, could borrow from the bank, but the bank was a lower interest rate than the private equity.


    Griffin Jones (06:30)

    And so, and then at that point, if you're having to do that, it's kind of like, well, why am I working with a- that's right.


    Dr. Cristin Slater (06:36)

    You feel like, okay, you've got someone who's got capital and this is a great benefit that you can do these things you normally wouldn't do on your own.


    Griffin Jones (06:45)

    I did an episode with Dr. Schnorr, two or three ago, called an IntegraMed autopsy. And it was a really good episode and he talked in a lot of about his situation. But what audience might remember is that IntegraMed did own equity in some practices. It did not own equity in other practices, rather it had a management contract. Did they own equity in your business?


    Griffin Jones (06:48)

    three years ago called


    really popular.


    detail


    for you.


    Dr. Cristin Slater (07:12)

    We were a management contract clinic.


    Griffin Jones (07:16)

    Was that easy or to rec... There's still a lot of...


    Griffin Jones (07:18)

    cover from or what


    things that were dropped in your lap.


    Dr. Cristin Slater (07:24)

    The most painful thing was when they went bankrupt. I don't know if people are aware, but we would give our money to IntegraMed and they would give us back to it for our distribution. We would do it quarterly. So when they were going bankrupt, they had taken our quarterly money, didn't get it back. A little painful. Another thing is the bankruptcy law is completely different than any other legal system. So we had to pay lots of money at the bankruptcy court and so we paid money to lose money. It was just an interesting experience with the legal system.


    Dr. Kevin Maas (07:56)

    And I think along the lines of what Cristin's saying, it was kind of eye-opening with the legal process because when IntegraMed kind of went bankrupt, you know, there's language in the contract we had with IntegraMed that basically said if they defaulted on their fiduciary responsibility to the clinic, that, you know, this contract's null and void, but, you know, this was kind of...


    litigated in the state of Delaware where that language isn't binding, apparently. So you've signed this agreement that you think is going to protect you if that company doesn't uphold its end of the bargain. And then when it collapses, suddenly we find that we may be beholden without our input to another private equity company that can swoop in and assume control of the clinic. So there was a fair amount of expense that we had to incur to


    become independent through no fault of our own. was their kind of financial recklessness that endangered our clinic, took away a quarter's worth of our earnings from us. And then at the end, we had to fight for our independence on top of it, even though we thought there was language of the contract that protected us.


    Griffin Jones (09:12)

    referring to an assignment clause is what was in that contract that they call their contract to another company or is there something else about in the state of Delaware that you learned about?


    Griffin Jones (09:17)

    could sell.


    was breach.


    Dr. Kevin Maas (09:27)

    Don't trust me legally because I'm probably not the person. I just know it was something that we ended up having to contend with that was a major issue. I'm not sure, you know, it was years ago, so I'm not sure in terms of specific language in the contract, whether it was kind of one or the other, but it was something we had to deal with definitely in order to gain independence from kind of what happened.


    Griffin Jones (09:47)

    Did you just walk into all of this?


    Dr. Kyle Tobler (09:49)

    Yeah. Well, I actually, it's funny you asked because I was in 2020, I was getting out of the army looking for practice to join. And this was spring of that, I was doing in the winter. I actually was going to join a practice elsewhere thinking it was independently owned. And I had actually signed a contract and it was, I was told to me that the way they explained it, sounded like it was only to, I thought that had a business, a business contract, but they found out this practice was outright owned. And they talk about


    you know, you become a partner and shares and all that. When you assume partner, you think ownership, but it was like, wait, you're not going to be a true partner. This thing's already owned. So I backed out of it and kept looking. And then I aligned myself with, you know, Kevin and I have known each other for years since fellowship, we did fellowship together, same year group. Anyway, so I reached out to Kevin and said, hey, are you guys looking? Because Boise looks like a cool place. You guys are definitely, you know, a small group that I'd love to join. And then just kind of lined itself. But the sad part was,


    Griffin Jones (10:25)

    What?


    Dr. Kyle Tobler (10:48)

    Then IntegraMed, where I was gonna join them that spring, and that's when IntegraMed fell apart, and they took the hard decision. They had a major financial hit, and they still brought me on as an employee, even though they were in a tough spot. I really appreciate, and COVID was happening. they had a lot going on, and I really, I do appreciate them not saying, hey, sorry, dude, and still taking the risk with me.


    Griffin Jones (11:12)

    I also could have been a risk for you.


    Griffin Jones (11:13)

    sounds like a


    too it sounds like there's a mutual mutual how much how much did you know not


    Griffin Jones (11:18)

    Whereas


    Dr. Kyle Tobler (11:21)

    I mean, they kind of explained the situation where and I was kind of aware of it because I was watching practices that IntegraMed was not doing well and the practices associated with them were getting hurt. But as far as kind of how much they were out of pocket and the details in that, I wasn't privy to


    Griffin Jones (11:36)

    If you're a fertility practice owner, you're either thinking, heck yes, I'm with these guys. I'm going to be independent. I'm fulfilling this dream. I love it. I'm going hard. Or you're in the other camp and you're thinking, yeah, it's okay for you guys. I might be ready to be out of this. If you think you're even close to that second camp and you're thinking about selling your practice as your fertility company, talk to the guys at MidCap Advisors. To help you understand your current transactional value, we will teach you things about what drives the value of your specific practice or business.


    They'll show you that for the long term as well as the short term. And they will keep you informed on what's going on with other practices in the M&A landscape because they do a lot of deals in the fertility space and they don't charge anything for that. They represent the sell side. They're advisors on the sell side. You, the practice owner, the business owner thinking about selling your company. They don't charge for any of that unless you sell your company. They do a ton of free consulting, way too much in my opinion. They're too patient in my opinion. You know those calm, rational, measured people, the kind of people that you want to room in a crisis? It's those guys. Aren't they the worst? You can talk to Bob Goodman, Brijinder Minhas, Richard Groberg at MidCap Advisors. Go to midadvisors.com or ask me, I'll make the intro. It's midcapadvisors.com. And so, Cristin, why hire another doc during that time?


    Dr. Cristin Slater (13:02)

    Well, honestly, I mean, the amount of money that we were giving IntegraMed was quite a bit. So if we hire another doctor and we're not having to give IntegraMed that money, honestly, it financially worked out better. It's like, it's better for Kyle to join where he's not giving X percentage to the private equity company. Truly, you know, in our situation, it really was.


    Griffin Jones (13:25)

    So tell me about, so I'm not quite totally understanding the quarterly money that didn't get paid back, help me understand that.


    Dr. Cristin Slater (13:34)

    It's a strange setup. So they would get all of the money for the quarter. And I think other clinics may have done it monthly. And then at the end of the month or end of the quarter, the true up, then they take the expenses out and then they give the distributions. But it just so happened we were on a quarterly basis. So they had all the money from the quarter and never gave us back those distributions. Plus didn't pay all the bills because they were taking all the money, paying the bills, giving us their distributions. so that last quarter, they took the money, they didn't pay all the bills, they paid some of them, not all of them, and then we didn't get distribution. So we lost that. So that was that financial mishap. And then also with contracts, when you're working with a private equity, in the contract, it'll say you give a certain percentage to the private equity. But when we're not with private equity, we're not giving that percentage. So that is saving money. And we can use that money to have a good accountant and have a good office manager and extra money, typically there is extra money. And so at that point, it really wasn't a risk to Kyle. We would have told him if it was, but it really wasn't.


    Griffin Jones (14:42)

    And Boise is also kind of up and coming market too. think that people that don't know about Boise, you go there and it's, yeah, listening, the doctor giving the hush signal because I think nobody wants another Denver or Austin on their hands if they're from a Western city like that. If you're looking for the new Denver, you're looking for the new Austin, go there before it gets ruined. 15 years, it's going to...


    Griffin Jones (14:43)

    Cool.


    cool app, but it is.


    Dr. Cristin Slater (15:11)

    Good quality of life, good outdoor activities, that's for sure.


    Griffin Jones (15:14)

    Yeah, it's a really cool spot. Kyle, did you come for the con... You said you had looked at a different practice. You... It was...


    Griffin Jones (15:18)

    come control reasons because you found out that


    private equity owned and that bail on that reasons of control or something else.


    Griffin Jones (15:27)

    had you been was that for the


    Dr. Kyle Tobler (15:32)

    Well, I just wanted the opportunity to be in like a small beam practice where I'd actually have the opportunity to become a full partner with the ownership on both sides as a medical practitioner, but also as an owner of the business. And so I was actively seeking practices where that would still be that kind of model is, know, kind of little by little was even this is back, you know, six years ago was kind of fading away. could see it actively fading away. So I was, I was seeking practices with that.


    Griffin Jones (16:03)

    Did the IntegraMed practices work together during all of this as you're all going through this, is it kind of every practice for itself in all of this? Yeah, they work together. then some decided to move forward, to remain independent. do you that decision? To re- Yeah, as opposed to saying, okay, let's go. That are building anew or was everybody...


    decided to go together, others decided.


    you decide that.


    Dr. Cristin Slater (16:24)

    independent?


    Griffin Jones (16:27)

    go with the folks that


    Dr. Cristin Slater (16:29)

    I after that whole experience, there was no reason to jump into another contract. We're doing fine. There really wasn't a reason. And also a little bit, maybe I'm old fashioned, I do like, if we can manage this to be our own business owners and we've got our medical practice, but to do that. And also for the next generation, I do feel sorry for the next generation. When I was in fellowship and I got to join.


    practice where I could be full partner and have control and I don't think it's fair to the next generation.


    Griffin Jones (17:04)

    Tell me more about that, Kristin. As you put it in those terms, it's making me think of public conversation around it's not fair to this generation that six figures in student loans, it's not fair to this generation that they can't buy, that they can't. ⁓ Do you think of it in sort of the same terms that there's?


    Griffin Jones (17:09)

    The


    they have.


    house that they pair up.


    Dr. Cristin Slater (17:28)

    Yes, I do. feel like, you know, this is the dream and you know, whether the American dream or the REI's dream when they nurse their fellowship, what kind of practice they're going to have. It's just nice to have that option. Now everyone may not want to do that. Maybe some people want to join, you know, an institution that's like that, but at least you have that option.


    Griffin Jones (17:50)

    What do you remember the dream being? I know I'm asking you to go down memory lane, but when you think of yourself in medical school, residency,


    Griffin Jones (17:58)

    specifically as you can recall, what was it that you really hoped to have?


    Griffin Jones (18:02)

    we're dreaming about. What did you


    Dr. Cristin Slater (18:05)

    That's mostly just patient care, honestly. I didn't even think about the business. know, Kevin was saying that's something we don't even, you know, we don't have that brain, that lobe of our brain that really thinks that way. And so I was just, my dream was to see patients and things. But then after you do it a while, you know, you see the benefits too of having more,


    Griffin Jones (18:26)

    Kevin looks like he got something to add.


    Dr. Kevin Maas (18:28)

    Yeah, I I agree with Cristin. It's something, you know, in med school, all of your training, all of your focus is on learning medicine, caring for patients. And there really isn't, you know, through medical school, through residency, through fellowship, there isn't a discussion on how do you run a business, you know, because we're not exposed to it. It's usually not at the top of our line. I think, you know, maybe now, you know, when we were graduating, you know, there were


    podcast, there wasn't this information disseminated. So it's something where, you know, I don't feel like I was really fully educated and really that aware of, you know, equity-owned practice or not when I finished my fellowship. don't remember whether people aren't completely transparent about it, because I do feel like there's an element where people who are part of these equity practices aren't totally transparent about it, kind of like Dr. Tilt, where it was


    was mentioning, but I feel like when I finished my training, it wasn't something that was even on my radar. But now looking back hindsight being 2020 is like, yeah, this is important. This is something that should be taught to, you know, medical practitioners at some point during their training.


    Griffin Jones (19:44)

    Kyle, when you went into private, you weren't coming out of fellowship. You had been in the army. How long were you in the army for?


    Griffin Jones (19:45)

    practice.


    Dr. Kyle Tobler (19:51)

    six years. So I finished fellowship in 14 and I fulfilled my commitment in 20 at 2020. Along those lines, so kind of I've been watching, I knew I was going to exit the Army. wasn't going to retire. I didn't have a long commitment to kind of push me over to that point. And it was interesting. This was a Park City retreat. And I still remember this. It's in the field, just REI alone. There's just not a lot of discussion. what's the gorilla in the room is money.


    Like how much money can you make? How much money is someone going to take from you to help you see your patients? And not only take your money, tell you how to do it too. And it was super interesting. So we go to the Park City retreats and then they had this kind of the panelists and there was a lady there, private practice by herself, California. And they said, hey, well, how much money do people make? This is for the fellows, right? No one would say, the academics would say, and it was kind of what I was expecting. And then the lady in private practice, she's like,


    my God, I had no idea how little money you guys made. I'm, I'm not comfortable saying and it was it was like, what? So she wouldn't say but she was so shocked. And then it's like, they're all seeing the same. And then it kind of came, it's like, we're all doing the same thing here. It's not like these people from these other practices are only doing research and writing papers. They're they're moving volume. And then it kind of came, well, how much volume are you moving? How many patients are you seeing? And then it kind of like, wow, so that the


    Dr. Kevin Maas (21:18)

    feel


    Dr. Kyle Tobler (21:18)

    filled


    with money and how much money you make and for you're getting paid to do, it's not necessarily even whether it's an academic, like the folks who are not seeing the patients have to get paid. And a lot of them have really big salaries and you're the only one who's actually see the patient. that was kind where my mindset is like, huh, don't, think I really, cause in the military I started presenting being told what to do, but at least no one was taking my earnings from me. But the military was definitely my big boss. I'm like, you know what?


    another layer on that when I can like look at how much money I'm making and how much money all I call them the good idea fairies floating around where there are these people that have all these good ideas, but you're the one who does the work. And so was like, I just don't want any part of that because I think I'll resent it.


    Griffin Jones (22:02)

    So this was at the Park City retreat before your six years of honor.


    Dr. Kyle Tobler (22:07)

    This is why I was still in a fellow. This was why I was in fellowship. I just remember as a fellow, this is before I was in the army, and it was just, you know, as a fellow, you're thinking about your paper, you're thinking about your research, just get me through fellow, I want to be a good doctor. And then it came kind of came up because the this like started talking about this job market. And it's like, huh, this is I didn't I just opened my eyes like, wow, this is this is not all even. And that would kind of prompted me to kind of really dig into like, what do want to do when I get up the military?


    Griffin Jones (22:35)

    So you're saying the physicians at academic were sharing how much they made and it was the owner that's, I don't feel comfortable sharing now because I make so much more than you. So then, all right, so you're seeing the opportunity and the control and maybe that's where your REI American dream is being born and you wanted to hold on to


    Griffin Jones (22:39)

    they were


    private practice said.


    That's where.


    So is that partly why Boise Place is like, you could still have the


    Griffin Jones (23:02)

    came into


    Dream.


    Dr. Kyle Tobler (23:07)

    Yeah, that's absolutely. Well, it's a great place to live. So I was kind of looking for, okay, where do I want to move my family? And then where can I pursue this? You know, the kind of like, how I view it, like what Cristin's saying, how do I view myself in the future? And what do want to? What? What do I want to try to tackle? And that's what that's how I, that's why I saw it. And who do I want to work with? What was the other thing is like, okay, they're great people.


    Griffin Jones (23:30)

    So, do you buy in right away? Plan out.


    Griffin Jones (23:31)

    Did or was there a how


    did that work?


    Dr. Kyle Tobler (23:35)

    Yeah, so there was kind of a term of kind of ⁓ a lead up as an employee for about about two and a half years. And then with always the plan right up front that no, no, you're going to join this and we will make you partner. So it was upfront. These are these are my expectations joining your practice is I want to be a partner and that yeah, that we want you to join our practice to be a partner. And our expectation is when you become a partner, we're going to make you even with us. didn't we didn't pencil out every single detail. But at the same time that there was


    on paper was that expectation. This is how we're going to treat you and what our expectation of you and align with what I want.


    Griffin Jones (24:11)

    Kirsten and Kevin, I've...


    Griffin Jones (24:13)

    talked with doctors, two to three year phase.


    Griffin Jones (24:15)

    that have been in that two days


    and they thought that they were on a partnership track and then didn't happen and both kind of parted ways feeling like they got screwed. And then I've also, she wanted partner, no way. It wasn't even close. Artie in that situation has felt like they were the ones that got the short end of the stick. It seems like they weren't.


    Griffin Jones (24:23)

    parties.


    but each part


    Griffin Jones (24:43)

    specific enough in the beginning of what the expectations were? What expectations did you


    Griffin Jones (24:47)

    You


    specify that this is a, Kyle, you're.


    Griffin Jones (24:51)

    This I will know.


    partnering up with us.


    Dr. Cristin Slater (24:55)

    When you're a partner in our model, it's going to eat what you kill. You're pretty motivated to see patience because you're getting compensated. It's a very, very sick affair or way of doing things. I think it really just motivates you to want to build up your practice. When you are a partner, then you're in charge of your destiny. If you don't want to work that much, you're not working as much and you're not getting compensated as much. You want to work a lot, you're getting more compensated.


    share the call, the weekends and things like this.


    Dr. Kevin Maas (25:26)

    Yeah. I mean, I think it was kind of like, it was laid out kind of early, like has been mentioned with the group that yeah, it's like a two, three year period where you're an employee and the goal is for you to become partner. I think we had the advantage of knowing Kyle and knowing that, you know, we were pretty selective in terms of, you know, we wanted to find the right person to join the practice. So we kind of.


    We talked with a few other people, but it wasn't something we were opening the door to just anyone. We wanted to make sure they felt like they were a right fit from the beginning. So we're pretty selective upfront with who we brought in, kind of knowing that they were going to be a good fit. And I think that that would be the case again, moving forward. So far, our partnership track has been a hundred percent people we've invited on. The intention is you're going to be a partner and you know, we are looking for people that


    be hard workers, provide great patient care, and work with the team well. And I think we've been pretty good in terms of being selective upfront and being transparent with what the timeline is. ⁓ And, you know, so it's worked out well for us so far.


    Griffin Jones (26:42)

    Was there a minimum number of patients that he had to be seeing or minimum number of articles or minimum revenue billed?


    Dr. Kevin Maas (26:49)

    And the truth is, it takes, like, I feel like it takes at least a year to get a critical mass where you're even really kind of bringing in some revenue. And it's like, you just have to have a realistic expectation. I mean, I think Kyle's schedule was full upfront, but you know, you have patients that are coming in as new patients, you're doing diagnostic testing, that testing takes two or three months to get these results, come up with a diagnosis.


    A lot these patients don't want to do IVF upfront and they don't need to do IVF upfront. So they do less aggressive treatments. There's a few that do need IVF based off the diagnostic criteria, but it takes a while to get that clinical volume where you're breaking even and then making a profit. But you have to be realistic. That is at least a year, even with someone like his schedule from what I recall was pretty much almost full from he hit the ground running. know, it's like you said, this is.


    a growing area, pretty much the main clinic for the state. And so we've got a built-in population. We knew that, you know, things were growing. And like on top of just meeting the needs of our domestic patients, we had a growing international component. We do a fair amount of egg donation surrogacy that also was kind of growing.


    So we kind of knew right off the bat that we could fill another physician's schedule pretty easily, but you have to be realistic. takes some time for them to get the patients through, worked up to the point where you're seeing returns on that.


    Griffin Jones (28:23)

    You know, what do you think? Are you with these guys independent practice owner for life or you thinking about selling stepping back? Just focusing more on medicine and management if you're used to being that second group talk to the guys at MidCap Advisors will take the time to understand your goals I can't endorse them because I've never sold a business a bunch of people that have seemed to like them I've really enjoyed getting to know them over the course of the years because they are good people that do what they say they're going to do. And they will model deals for you. They'll talk to your attorneys, your accountants, and they'll do that without you paying them a dime because they only charge a fee for your business. So in the meantime, they're free consultants. It's MidCap Advisors. If you're thinking about the next chapter, it's MidCap Advisors, go to midcapadvisors.com. What's the biggest challenge for independent practices right now?


    Dr. Kevin Maas (29:10)

    I think number one, it's like we alluded, we're not trained in business is I think definitely a challenge. You know, it's like we've never been trained to read a P and L sheet. don't have the legal background in terms of, you know, what are some of the legal elements for partnership? Uh, you know, so I think there's, you know, and then just dealing with the growing staff and like, what's the appropriate level of staffing? What do you, what's appropriate compensation for different roles in the clinic?


    You know, there's all these things that you don't think about until you're there trying to deal with it. You're like, oh, okay. It's not, you know, and clinics don't necessarily share this information freely. So you want to be free. You want to be fair with the employees, but it's like, you also have a business and you have to have a bottom line that you're meeting too. And so it's a, you know, but we don't have any training in that. So it's something that, you know, you kind of try and learn along the way.


    But honestly, I think we'd be even better served if there was formal training in some of this before you got into the workforce.


    Dr. Cristin Slater (30:14)

    Luckily, we don't have this problem, but I have seen where there's small independent practices and they want to retire and maybe they haven't gotten someone that wants to buy into their business, you know, for various reasons, then that makes it harder because some of these people can't retire because they have no one to buy their business. But if you're with private equity, you know, you can just, it's not your issue. I mean, they're the ones that have to keep the practice going and things like this.


    Griffin Jones (30:40)

    which they'll do if you're in a city where there's other docs or if there are like


    But for those doctor groups that are in areas where


    Griffin Jones (30:54)

    There's not any other REIs around. They're kind of auto-


    Griffin Jones (30:57)

    luck for-


    Dr. Cristin Slater (30:58)

    creating.


    Griffin Jones (30:59)

    for being able to. And oftentimes.


    Griffin Jones (31:00)

    to sell their practice.


    It's the groups that do have the opportunity to sell to others that can get the biggest payload from private equity. ⁓


    Griffin Jones (31:06)

    do have the most other younger docs. ⁓


    And so


    kind of eats into the REI version of the American dream that we've been talking about.


    Griffin Jones (31:22)

    this


    of house


    because the big


    Griffin Jones (31:31)

    Property management companies that own thousands of Airbnb properties are driving up the rentals and Chinese investors are driving up the costs. It's kind of that version of what happens in Ferrari. You're somewhere in the middle of a... You're not the... the... ... attribution in terms of your docs. You got the docs, you're in growing market.


    Griffin Jones (31:35)

    properties are


    of real estate.


    I practice. Of those groups. Biggest group, but got a good district. Three.


    Obviously people have called.


    Griffin Jones (31:55)

    called


    you since the IntegraMed break. Have you gone into any of those suits? I've called on you.


    Griffin Jones (31:58)

    up how far have you


    Dr. Cristin Slater (32:03)

    mean, there was only one group that we talked 40 minutes, but no, we haven't really, we just not actively interested.


    Griffin Jones (32:11)

    So you're not really even interested in having the conversation with those kind of folks.


    Dr. Cristin Slater (32:18)

    I'm curious about it, but I don't think unless we're all really interested that it's even fair to their time.


    Dr. Kyle Tobler (32:26)

    I've viewed it as like how our age is and you know, like I said, you get the big payout and it's like well, so for the retiring doc, it's like a great thing. But I'm like, got a lot of years of work even with a big payout. still, you know, I'm, and I was like, well, what am I going to do once you get to that point of what I, or what I keep working for these people? And that's, I'm just kind of curious what's, you know, this evolution of the doctors, the primary owners.


    Dr. Kevin Maas (32:45)

    Please?


    Dr. Kyle Tobler (32:54)

    who are now fulfilling their obligations, what's going on with these guys that are now, they've met their obligation, are they hanging around or are they gonna just kind of stop? So that, I'm really curious what happens with that. Who picks up the torch? Because they don't really have anything to sell the young people.


    Dr. Kevin Maas (33:09)

    There's like even like an additional element of control. You know, like why you have the initial private equity group that purchases the practice. They pump in money to try and grow, show how profitable practice is. And then when that practice, when that private equity group sells to another group or there's some merger or something. Now, what happened, you know, maybe the group you were first with has a certain vision you feel like you're in line with, but you've been sold off to this other group. You don't have majority shares.


    You're not involved in that decision. Now you've further lost control with a group that may be interested purely in slimming down as much as possible. The point where it could create dysfunction in terms of staffing and providing patient care. So there's like the initial purchase and joining of private equity, but there's the evolution of the handoff from one equity firm to another that you don't necessarily have control over. And I could see that creating even further drift in terms of.


    retirement plans, that the new groups being in line with the physician's goals and, you know, wanting to serve the community. so I think that's something that's completely out of your control when those handoffs start happening.


    Griffin Jones (34:24)

    The next one has to get even more out of it. If I'm buying something for $10 million,


    Griffin Jones (34:25)

    to get right because.


    I've got to be able to sell it for 30 or 40.


    Griffin Jones (34:33)

    You


    know, I've got maybe 20.


    Griffin Jones (34:35)

    or thirty I've got to be able to


    Griffin Jones (34:37)

    sell it for in some years time and then if I buy it for 20 or 30.


    Griffin Jones (34:40)

    then I've to sell it for 40 or 50. ⁓


    Griffin Jones (34:42)

    And in order how going


    to increase the multiple that much. think that goes a little bit in into your point, Kyle. I for not retiring. I don't know what the incentive is.


    Griffin Jones (34:47)

    Bye.


    for these docs that are


    is


    to stay because


    just just just for the


    Griffin Jones (35:06)

    take


    around numbers and then you sell, you know, you're equity, you know, you're the one who's to to the buyout. But then why are you going to go make $400,000 a year if that earn out is done? I don't know how they answer for that. And it sounds like you caught on that too.


    Griffin Jones (35:09)

    that you sell 60 % equity there to get the rest.


    after that.


    Dr. Kyle Tobler (35:27)

    know the numbers, guess you'll be okay. So it's still, you know, they're still paying relative not relative in absolute money is like, yeah, that's a great salary relative to doctors. But if you are never privy to what your true potential is as a business owner is so like, and I feel like one of the things like, till I got here, it's like, I had no I actually had no idea what the numbers what the potential was, or what you could expect. I knew it was better than having an actual employer, but but you just don't know. And I feel like


    People in fellowship being trained by academics, they don't know that these senior docs, have. And because they've been in academia and then they're coming out and they're like, wow, they're, they're offering me a great salary, but they actually don't know how that relates to no, no, no. If you actually take the risk, find that right. Dig a little more instead of just going out to dinner with these guys and like wooing you with, we'll pay for your research and this and that.


    Dr. Kevin Maas (35:59)

    idea.


    Dr. Kyle Tobler (36:22)

    that they actually just don't know. I feel kind of sorry for them, but it's just people are so private with their numbers and that's human nature.


    Griffin Jones (36:31)

    Maybe they're not totally understanding the potential reward. Second thing is that maybe that placing a real big emphasis on the risk. So let me steel man that for a second, because if I'm coming out of fellowship and I'm in debt, I went to Vanderbilt, I went to a really expensive undergrad school. went to then medical school. I've got a bunch of debt from, I didn't make


    Griffin Jones (36:33)

    totally understand


    because ⁓ to yell.


    to


    Griffin Jones (36:59)

    hardly any money for seven years between residency and fellowship. And now this is the end. I'm starting my family and we finally want our forever home. Now I'm starting to see, give me that one, just give me that, that money right off the bat to, I don't want to take on any financial risk. This is terrifying. And the landscape is also changing is sure that might've worked for the docs in the two thousands, but now


    Griffin Jones (37:11)

    Yeah, just-


    because his ter-


    We have payers of all


    Griffin Jones (37:30)

    consolidating. We have


    sorts of different companies coming in, driving up competition. Maybe the lab is going to be automated and what is that


    Griffin Jones (37:40)

    So how do you help docs out the right


    Griffin Jones (37:42)

    I hope younger think about risk.


    Dr. Cristin Slater (37:45)

    You've


    got to talk to the older doctors too and it's all education and talking because when, you know, when anyone buys a house, if you didn't know, said, you're to have to spend whatever half a million, a million for a house or 40,000 for a car. That's daunting itself. But then when you talk to people and say, this is the usual trajectory and you know, this is how it works. It's okay. And they have more long-term information than you're not as nervous, but you have to.


    You can't just have that short-term vision. have to the long-term vision.


    Dr. Kevin Maas (38:19)

    think you have to see what's the history of the clinic in terms of bringing on new doctors. How have, you know, when they bring, have brought on a new partner, what proportion of those members have gone on to become full partners? You know, cause there, there are clinics out there that have a reputation for burning through new fellows. And, know, it's like, you know, I think when I finished fellowship, I knew some of these clinics that had a reputation of burning through


    new hires and then discarding them. So it's like, think when you bring someone on, be transparent, what's your track record? And I think like Dr. Slater said, you know, this is what, you know, be transparent. This is what you're going to make salary wise for this period of time. This is our track record of bringing someone on as a full partner. And once you become full partner, this is what that salary looks like. This is what the earning, the shared earnings look like in addition to the salary that you make.


    And I think that providing that kind of transparency and your track records, something that should provide some reassurance.


    Griffin Jones (39:25)

    The track record would provide


    Griffin Jones (39:26)

    some reassurance and there's a lot of independent practices and that's a decent predictor.


    Griffin Jones (39:29)

    is with good track record. The pattern is a picture


    of the future, but it would totally assuage


    Griffin Jones (39:36)

    I don't know that


    my concerns, let's stick with the home analogy for a second. ⁓


    Griffin Jones (39:42)

    lot of people have the opportunity


    to overpay for what they used to be able to get a dis... As a fixer upper. So it used to be a big... ...HVACs... ...needed to update... ...those types of projects still...


    Griffin Jones (39:47)

    count on as an


    big difference in the home price. If you had to the new roof on, had to do a new A system and you need to get the kitchen and bathroom. And now it's


    cost a ton of money. So instead of saying, well, yeah, but I could own the equity and I actually invest in that and I could make it better. Saying, forget it. I don't have, I don't care that I'm throwing money away for rent.


    Griffin Jones (40:10)

    could slow. Better people. Care that equity.


    I would rather go to this.


    Griffin Jones (40:22)

    know, condo complex and be part of an HOA and have everything taken care of me and taken care of for me so that I don't have those things. In the case of disownership, think a lot of younger look and they say,


    I don't, I think that they're probably going to have a new lab. think probably going to have to buy a bunch of new incubators. think they're to invest in a new, completely new intake that's going to cost them a lot of money or EMR, I think they're really going to have do GYNs and APPs. And I just don't know if they can do that because they're caring for the patients in front of them. Nobody has time to be the business visionary.


    Griffin Jones (40:48)

    software or a new bet, they're probably really have to figure out how to use OBJ.


    because they're so busy.


    He has.


    How do do you, how how how you, do you,


    Griffin Jones (41:09)

    How do you invest in future as an independent practice when you're so busy today?


    Dr. Cristin Slater (41:15)

    I mean,


    I think you always have to forecast those things. And if you've got a good office manager and a good accountant, you've got to rely on your people.


    Dr. Kevin Maas (41:23)

    Yeah, you, think rely on people that have expertise, you know, it's like, yeah, like Dr. Slay said, have a practice manager that's kind of like finding a good practice manager also isn't easy, honestly, but you find someone who's right. They want to grow the business and make the business successful. think having, you know, you know, maybe having an accounting for help with the books. So you have some double check, you know, backgrounds, you know, some kind of.


    backup steps with people kind of buying kind of revenue and relying on their expertise because you know, honestly, you can't do everything you're to have to rely on some other people to help with some of those type of decisions. But I'd also argue, you know, it almost sounds like you know, what you're talking about is like here, here's a pre package deal, you're going to make more money upfront for this, you know, for this guaranteed path. But where does that cap at, you know,


    And where is the potential that you could be at? And what's that delta? know, are you okay making a better salary upfront, but your full realized potential is going to be a fraction of what you could be earning? And is that worth it? I think the flip side is what are you sacrificing? Private equity companies aren't going into this to not make a profit. And who are they making a profit off of? They're making it off of the physicians. So, you know.


    We're the ones who are actually providing the skill and the value. They just know how to run the businesses and have come up with these slick packages that make it difficult for you to realize what you're really giving up. but I think that Delta you give up is considerable. And you know, it's a matter of, you okay? Satisfy, you know, if, if that comfort is worth it to you, fine. But you know, I think if you want that control of your destiny,


    If you want the control of how your practice grows, if you want to have the full potential of what you could be getting out of this, then maybe you might want to take that.


    Griffin Jones (43:29)

    I've got to get better at.


    Griffin Jones (43:31)

    I've got to send this question together ahead of time so they have time to think about it. I'm putting the three of you on the spot, but what are some technologies or solutions that you've either invested in in the last two years?


    Griffin Jones (43:33)

    us


    that you're really happy with that you feel have added value or.


    Griffin Jones (43:45)

    that you're looking at now.


    Dr. Cristin Slater (43:46)

    Happy with our EMR.


    Dr. Kyle Tobler (43:50)

    Yeah, it's great.


    Griffin Jones (43:52)

    Which almost no one says


    Dr. Kyle Tobler (43:55)

    Well, the other as far as technologies go people wise, think, and it just kind of, you know, the risk reward, know, it's just as a business is a risk. And it just, you know, you have to like, we've kind of bumbled through it is to say, you know, we're talking and we're happy with our decision. That's why we're sitting here, but at same time to say, we're not afraid of our future and that we're not concerned about these different things that are occurring or


    Well, yeah, absolutely. think about it. talk about it every single day about what's going on in like economy and kind of the scaling that's going on around us for sure. But it's the same time we still view ourselves at an advantage. But I feel like one thing is just people like looking at us like, what's a problem? Embryologist. This comes up all the time. like, if we lose an embryologist, are we going to shut down or is that going to slow us down?


    And so we made a really big investment in them as far as ⁓ having enough overlap and expertise, even though it's costly, but we feel really secure with that and they're good. And really, I feel like we've been really lucky because it's not like there's other programs around us that we can like ⁓ pull them from. ⁓ And so I think that's probably in my mind, that's the one that pops in, not necessarily a technology like a fetal score or the every


    Dr. Kevin Maas (45:09)

    I


    mean, I agree with what Kyle's saying. think investing in employees is actually probably a really good, like even finding, you know, to have an IVF coordinator, to have a surrogacy coordinator, to have an egg donor coordinator, that takes a lot of training, a lot of time to get someone that can do it well and do it confidently. And, you know, I think having enough redundancy in the system, having


    investing employees so that they want to stay and have a long-term future with the clinic is really worth it. You know, cause that turnover, if you're not adequately staffed and you lose a key employee, it can upset the balance.


    Griffin Jones (45:53)

    Which EMR are you using? asked the same thing of the Carolina Conceptions people. said the same thing. They couldn't figure out what they Why did nAble win out?



    Dr. Kevin Maas (46:07)

    I think it's user friendly. Like anytime you pick up a new EMR, there's always a learning curve, but it's fairly user friendly. I feel like a lot of things, you know, is you have all these labs coming in and you're trying to make fast decisions. The work list that populates, you can filter the only labs that have been reported come up so you can focus and make decisions quickly without having to sort through like a list of a hundred patients. It instead pulls up.


    the 15 patients that have an ultrasound in their lab is back. I feel like it's user friendly and it lets you be efficient and it didn't take too long and it's catered towards IVF. So it's easy to find embryology information. It's easy to find an IVF cycle or a clomid IUI cycle. So yeah, I think it's well designed and well suited for what we do.


    Dr. Kyle Tobler (46:55)

    It's also cloud-based. You can access it on any device.


    Dr. Kevin Maas (46:58)


    nAble


    Griffin Jones (47:04)

    Believe me, Kevin, I'm going to be hitting them up after two in a row. You mentioned the embryology vulnerability, Kyle, and I see this from small market practices. But if you're in LA, you can just fork over a bunch of money and poach somebody else's embryologist. Whereas if you're in Boise, you can


    Griffin Jones (47:08)

    after


    is especially every practice of course. If you have to.


    Griffin Jones (47:31)

    in Ohio or Greenville, South Carolina, you might not be, not as easily. And when I do small consulting engagements for doctors thinking about starting a new practice, help them them through all of the potential trip wires and we, their recruitment pipeline, we go over the pipeline and then it's a, we're good, we're See, they'll able to get patients in the door and then we talk about the lab and


    Griffin Jones (47:34)

    able to do that or at least


    or die.


    over.


    hearing you can see that they'll be able to get it set up.


    about ⁓ what about


    that's where they go yeah that's gonna be the hard part so I would worry if I was just you've you


    Griffin Jones (48:06)

    practice owner of J. Who


    sounds like you've spent some money to have some redundancies ⁓ embryologists that can cover if need be. And I think that's important.


    Griffin Jones (48:12)

    that you've got.


    but I would still feel.


    Griffin Jones (48:19)

    really


    vulnerable to that. Have you invested any technologies in the lab that allow


    Griffin Jones (48:23)

    allow


    for you to get more


    Griffin Jones (48:26)

    of each embryo.


    Dr. Cristin Slater (48:28)

    We haven't done any witnessing program, witnessing AI yet. I mean, was just thinking things we're looking at, but we haven't, yeah, we haven't done that.


    Dr. Kevin Maas (48:36)

    And just actually going backwards to kind of like, think one of the things we've realized, kind of going back to investing in staff is a lot of we've found that having kind of upward trajectory in the clinic is something that kind of gives long-term retention. So if we have medical assistants, they have to do everything. They work with the EMR. We can see who's sharp similarly on the lab side. You have the andrology phlebotomy side.


    And you can see people who are smart. You start picking out people who you think have the ability to be an embryologist. You invest in them to become an in-house trained embryologist. You have someone that's going to be loyal to the clinic because you've raised them up from an entry position into a position that really does very well. so I think, again, kind of going back to investing in the employees, having these upward trajectory paths where you invest in the people that


    kind of give back or you think have the potential to take on additional roles and flagging those people and make them aware, hey, we will invest in you if we get a commitment out of you to kind of stay with us, you know?


    Dr. Kyle Tobler (49:49)

    Griffin, I have a question for you. There's something on your mind right now that you're like wanting, like, I'm kind of curious. What do you, ⁓ you have some technologies in your mind. like, I'm curious if they've thought about X, or Z. And what is the X, or Z you're thinking about, technology wise?


    Griffin Jones (50:05)

    I,


    well, I'm definitely


    Griffin Jones (50:08)

    definitely


    interested in time-lapse. I'm definitely interested in embryoscope. I'm definitely interested in witnessing technologies and monitoring from a safety. I try to opine myself less on the...


    Griffin Jones (50:20)

    lab stuff because


    Griffin Jones (50:21)

    I'm not a clinician and I'm not a scientist. My mind tends to go more automation of the patient journey and anything that triage. I'm really interested in this whole of companies like can frame like very, like whatever engaged MD is going to do next. And I need to do a where those companies overlap and where they don't. kind of just put them in a


    Griffin Jones (50:24)

    my towards


    that helps with whole clout, levy health, like seive, like bare fertility.


    better job.


    Cause I


    Griffin Jones (50:51)

    but


    Griffin Jones (50:52)

    that's too broad, but I'm because I am I worry that boutique practices the boutique practices with people. Somebody I work really closely with ⁓ boutique practice that I have


    Griffin Jones (50:55)

    am interested in that because...


    is cannot be.


    I'll give you an example.


    went to a ... I've


    been in myself multiple times, know the doctor, know the people there. One of the leanest shops I've ever been in, really, really loved ... had a miserable experience, not because of anything that the ... the person I know couldn't track down the next step, was doing her own case management because, can I get my meds yet? you ... just know you got to call the pharmacy. Know you have ...


    Griffin Jones (51:15)

    people.


    because the or the staff did just.


    When you've got to call the practice, you to


    call progeny or whoever the like.


    Griffin Jones (51:35)

    employer benefits and just boom,


    being kicked around, kicked around, kicked around. And she's like worried that she's not going to be able to trigger and not be able to get her meds or not, or going to miss her date. She's doing all this case management. And I'm like, I'm pretty sure that one of the comp, at least one of the companies that I just mentioned can all of.


    Griffin Jones (51:49)

    Tour.


    Griffin Jones (51:57)

    I need to do a better of like figuring out it is that that is an area. Just in general, I think that independent purposes and booting purposes need to be.


    Griffin Jones (52:09)

    tech stack in order to be


    able to provide individualized care because while that ⁓


    Griffin Jones (52:17)

    If technology can do it, then you can do it. You want is the dial.


    No, you know what? I'm going to pop into your ultrasound scan for a couple more minutes today, or I'm going to take a couple more minutes with you on this consult. If everything is really dialed down from an operations perspective, and that's an area.


    Griffin Jones (52:26)

    Take a


    where


    I worry a little bit with taxes I see the upper agree with you guys


    Griffin Jones (52:37)

    independent practice. See all of the opportunities and think that


    they can win the day. That's an area where I think independent practices can run into trouble. They don't have the time to invest in that operations. They're so busy with the day-to-day responsibilities.


    Griffin Jones (52:48)

    because


    with


    Dr. Kyle Tobler (52:55)

    So the bigger companies from you've seen have like a liaison that kind of facilitates that some sort of person that's like, well, I guess case manager for the patient.


    Griffin Jones (53:06)

    Yeah. That stuff. So yeah. Yeah. So, you know, like the very beginning, like all that stuff is,


    Griffin Jones (53:06)

    And they're starting to automate that.


    Dr. Kyle Tobler (53:09)

    automated like an AI kind of.


    Griffin Jones (53:11)

    There are some that that automate.


    triaged


    and before it goes to a call center and an AI agent can answer sort of questions, then there's things that boom, it sends you right. And it sends you gets everything ready and.


    Griffin Jones (53:24)

    to LabCorp. It your labs and


    it has you do the checklist before that visit with


    Griffin Jones (53:31)

    You're even able to get


    dock and implementing those is above my grade starting to get there.


    Dr. Cristin Slater (53:40)

    Yeah, if you have a long waiting list, then that makes sense to do. On board before they meet. We take a lot of stuff internally. We hire on the admin side someone who does the pre-office, someone who does order the medication. So that's all internal so that the patient experience is pretty smooth from a financial standpoint as well as a clinical standpoint.


    Dr. Kevin Maas (53:43)

    I mean, I think it's kind


    Griffin Jones (54:04)

    Here's one thing that I heard somebody say recently, and I think it was a network ⁓ see


    Griffin Jones (54:10)

    that said that.


    Griffin Jones (54:12)

    If you


    ask any practice owner, they'll think that the patient experience is smooth.


    Griffin Jones (54:18)

    you


    if I asked that that that that booty if I asked that ⁓ boutique practice do you have a really good


    Griffin Jones (54:24)

    owner, patient


    experience that that person would say.


    Griffin Jones (54:29)

    Of course, but that's because they had to call, they to call the, they've had to call, they've had to deal with all of that stuff. So, I, that stuff is regardless, because I have, right about very practices. This place is a baby factory. It's not a privately.


    Griffin Jones (54:31)

    They haven't been in the situation where the progenies, had all the pharmacy.


    And so.


    I think that the relevant, the list of volume and weight, people, seeing people, small practice.


    I'm like ⁓ equity


    on network, they're doing 150 person still thinks this is a.


    Griffin Jones (55:00)

    Decycles a year, but that baby


    factory because the What it could be but Get better at I will get bad before you come


    Griffin Jones (55:08)

    patient journey was not. I will.


    Dr. Kyle Tobler (55:12)

    Fair point.


    Griffin Jones (55:15)

    Mapping those out. I


    promise. Next year, 26.


    If you were coming out of fellowship now in 2025 or 2026,


    Griffin Jones (55:29)

    But you have the


    Griffin Jones (55:31)

    benefit of knowing everything that you've learned and retaining all the experience that you have, what actions would you take?


    Griffin Jones (55:38)

    What?


    Dr. Cristin Slater (55:40)

    think


    it's talking to physicians, whether it's one year, three years, 10 years above you in different scenarios and asking them pluses and minuses and trying to get the true.


    Dr. Kevin Maas (55:52)

    I think it's also important, know, what, like, what are your goals? Like, it like kind of like you were implying, what's your risk tolerance? What are your goals? You know, if it's something where stability and you don't want to take a lot of risk, maybe, you know, choosing a position, but I'd also argue going with a private equity company has its own set of risks.


    And, know, like there's that lack of control. If a different equity company takes over, is that going to be aligned with your priorities and goals as a practitioner? So, you know, even going with that kind of safe, stable option may not be as safe and stable as you think it is.


    Griffin Jones (56:30)

    as he


    Griffin Jones (56:30)

    As you guys learned the hard


    Dr. Kevin Maas (56:32)

    Yeah. You know, it's like, you're making, may not get out of it. What they promise you upfront, you know, it's like, Oh, you have access to all these financial resources, but actually you're going to have to pay for all of it. And it really doesn't help free you up. And in fact, it can inhibit you a little bit, but I think, you know, find out what your priorities and goals are. What's your risk tolerance, find out the, the trajectory, the history of the clinic that you're going to be joining, you know, talk with, you know, the


    Don't talk just with the physicians, talk with the employees that work there and get a sense of the culture of the clinic. And then make a decision that feels right to you. Make it educated. Don't feel like you're, don't make a rush decision. Take your time, you know, and you know, is this clinic busy? Am I going to have a full schedule early on? I know when I, before I interviewed with Cristin, I didn't know the equity kind of stuff, but I know


    I looked at all the clinics on the West Coast. knew I wanted to be somewhere kind of on the West Coast. I looked at the SART numbers, the number of IVF cycles the clinic was doing, and then I'd go to that clinic's website, see how many physicians were working there, we'll create a ratio and found where there's the biggest mismatch in terms of volume going through per physician. And then I'd reach out to the clinics that had that biggest mismatch, because I know pretty good chance I'm going be busy early on. And Dr. Slater had a big mismatch.


    Dr. Cristin Slater (57:57)

    Thankfully you joined.


    Dr. Kyle Tobler (58:00)

    I would say, know, it's a tough question because, everyone's priorities are different. It's like the first thing like, mean, just follow your gut. I mean, everyone, all these REIs are, you know, everyone's smart in this field and like hard working. They want the best. I don't think anyone's truly malignant, like going out to like get you. But at the same time, like follow your gut with things. If something doesn't seem right, it's probably not right. Or it's just like, oh, that just doesn't seem too good to be true. It's probably too good to be true. The other would be just dig in, like, like Kevin was saying, dig into the history of the practices.


    Like who was there before you? Is it someone just like you? Did they leave? Chase that person? We're a small world. Like I think we can touch someone, like within one person, we all know each other. I'm pretty sure of that. And so it's pretty easy to chase down somebody like, hey, I heard this person was there and like, and ask them, what was your experience there? And I did that a couple of times where I saw advertisements where I called him the lone wolves. And it's like, ⁓ he went through three other fellows. There's no way that it like, there's a problem here.


    Even though I talked to him on the phone, seemed amazing. It was telling me everything I wanted to hear. Why did three other guys leave or two other guys? so, know, I would, the history matters. ⁓ And then we're good concerns. If you're going to join private equity practice, you probably should really understand private equity. Don't, know, that you're going to be part of it and you're going to have resent it. If you're not, if you don't believe in it, ⁓ I would think you're like, you gotta be kind of eyes open.


    Griffin Jones (59:28)

    It's made enough sense to me and I you this conversation. I hope you'll come back. Thank you all for taking the time. Dr. Cristin Slater, Dr. Kevin Moss, Dr. Kyle Tobler, thank you for joining me on the Inside Reproductive Health.


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247 Consolidation and Worsening Patient Experience in Third Party IVF. Eloise Drane.

 
 

Today’s Advertiser helped make the production and delivery of this episode possible. But the themes expressed by the guests do not necessarily reflect the views of Inside Reproductive Health, nor of the Advertiser. The Advertiser does not have editorial control over the content of this episode, nor does the Advertiser's sponsorship constitute an endorsement of the guest or their organization. The guest's appearance is not an endorsement of the Advertiser.


Everyone wants to grow their third party IVF program, but are we neglecting patient experience in the process?

This week on Inside Reproductive Health, Eloise Drane, 3 time gestational carrier, MBA, and founder of Family Inceptions, shares her honest take on how responsiveness and individualized care have declined, even as demand has stabilized post-2021.

Drawing from 17 years of experience running her own surrogacy agency, Eloise offers a kind but direct update on:

  • Why patient experience is harder than ever to deliver (and how to improve it)

  • How consolidation impacts intended parents and surrogacy wait times

  • The challenges of startups and in-house agency models in IVF networks

  • What she’s looking for in a surrogacy agency before considering merging or acquiring

  • Why the “same workflows” just won’t cut it for gestational carrier cycles

If your practice or network is looking to scale GC IVF—and actually retain intended parents—this is a must-listen.


FREE PRACTICE OWNERSHIP LIST
Who Owns Each Fertility Clinic In the U.S.? Discover the Ownership Status of 450+ Fertility Practices

  • Get a comprehensive list of every fertility clinic in the USA. Updated October 2024

  • Find out if they are:

    • Independently owned

    • Part of a fertility clinic network

    • Affiliated with an academic/health system

  • Stay informed about consolidation trends in the fertility industry

  • Perfect for independent practice owners and industry professionals--see who is still independent! 

Download it now for free – just fill out a short form on the next page and get instant access.

  • Eloise Drane (00:03)

    It's not about whether consolidation is right or wrong. what it feels like to the people at the center of it. And when care stops feeling personal, that's when things start to break down.

    Again, I'm not against consolidation. I understand the direction the field is going, but when it starts to chip away at the patient experience, we have to stop and look at that honestly.

    Griffin Jones (00:37)

    Everyone wants to do more third party IVF cycles with gestational carriers, don't they? We all want better patient experience, right? The way my guest sees it, patient experience, particularly with regard to responsiveness and individualized attention, has gotten worse, not better in the last five years, and has only continued to worsen even though most clinics aren't seeing the same boom they saw in 2021 and 22. Eloise Drane is a three-time gestational carrier and MBA.

    and the owner of Family Inceptions, a surrogacy agency she's operated for 17 years. Eloise talks about what consolidation of fertility clinics has meant for intended parents of third party IVF, wait times for GC cycles, response times for intended parents, problems caused by startup surrogacy agencies, challenges faced by fertility networks that try to bring their own surrogacy agency in-house, and what quality she's looking for in other surrogacy agencies.

    that she may or may not buy or merge with. If you're looking to sell your practice or fertility business or merge with another, talk to MidCap Advisors. Even if you're 10 years away from selling your business, but especially if you're within five, just give them a call because they're relationship people. Dr. Brijinder Minhas and Richard Groberg have worked in this field and done multiple deals. Robert Goodman, Scott Yoder have helped multiple fertility centers sell their business. That's midcapadvisors.com

    An excellent patient experience is colossally hard to achieve in this field. You have so many moving parts in your workflow. You're dealing with variability in real human beings during the most stressful period of their life. I have to acknowledge how hard this feat of having a truly excellent patient experience is. Otherwise, we won't be able to be honest when it isn't being achieved. And this is an honest take. For those of you that

    want to increase your IVF cycles with gestational carrier, and especially for those of you that want to improve your clinic or your network's patient experience, listen to this kind, but direct update on the state of patient experience from Eloise Drane

    Griffin Jones (03:07)

    Ms. Drane Eloise, welcome to the Inside Reproductive Health podcast.

    Eloise Drane (03:12)

    Thank you for having me, Griffin. I appreciate it.

    Griffin Jones (03:15)

    been a long time coming is consolidation, helping or hurting third party IVF.

    Eloise Drane (03:23)

    So honestly, what I'm seeing right now is this big shift in how third party is being handled, especially with consolidation. More clinics are starting to bring these services in-house, and I get it. The space is growing. There's more capital coming in, and it's largely unregulated. So it makes sense that people are exploring new models, but it's not really working.

    that way in practice. know, agencies were created for a reason. This work is complex. There's so much that goes into these journeys that you don't see on paper. And when it's not handled the right way, people feel it the most, or the people that are feeling it the most are the ones that are going through the process. And third party isn't something you just tack on. It's its own world. And when it's not treated that way, the experience falls short.

    Griffin Jones (04:15)

    Is that their reasoning for doing it though? Do you think that, okay, it's not something we tack on and if it's in an external agency, maybe we're viewing that as being tacked on and we want to bring it in house so that we can control costs, we can control the experience. Do you think that's part of their rationale? And if it is, what isn't living up into the way it's actually executed?

    Eloise Drane (04:39)

    Well, honestly, I don't know if it's not about whether consolidation is right or wrong. It's about what it feels like to the people at the center of it. And when care stops feeling personal, that's when things start to break down. And what I feel is off with the consolidation is how it's being presented because the networks are talking about a lot about how focused they are on patient care, how their systems are more connected and efficient.

    And I get why that's the message. And it sounds good, but especially in third party, it's just not what we're seeing. This isn't, this isn't a plug and play kind of field. These journeys are personal and complicated. And what's actually happening is that the care is being affected because of short staffing or the process of managing cases has changed. It's not always clear who's handling what.

    and that creates gaps. So it's commonplace now that GCs medical records or even getting a GC scheduled for an appointment takes months. And it's not that I'm passing blame, it's just that the system isn't holding up the way it needs to. And when that happens, people go through this process, people going through this process are the ones that are feeling it the most.

    Again, I'm not against consolidation. I understand the direction the field is going, but when it starts to chip away at the patient experience, we have to stop and look at that honestly.

    Griffin Jones (06:09)

    Tell me more about how it's chipping away at the patient experience. It sounds like in some cases there might not be enough staff. sounds like it could be really, it could take a long time to even get an appointment. Tell me more about what's happening to the patient experience in your view.

    Eloise Drane (06:25)

    So prior to, and I know we kind of do everything pre-COVID, post-COVID, And pre-COVID, it did not take months and months and months to get surrogates medical records reviewed. And for these intended parents that are coming in and someone has told them that they have to use a gestational carrier,

    Griffin Jones (06:32)

    Yep.

    Eloise Drane (06:50)

    or they already knew that they'd have to do gestational or surrogacy, they're ready to go. There's already a shortage on the surrogate side. And that's not anyone to blame, but there is a shortage on the surrogate side. And so...

    When you add on to the shortage of the surrogate side and then you get to the fertility clinic side, you finally found your surrogate, however you found it, whether it's through the an agency, whether it's through you found them independently, what have you. The last thing you want to hear is I'm ready to go, but now I have to wait two, three months. and also getting charged to have medical records reviewed.

    for my candidate, but I'm sitting here waiting. And then when we finally get the medical records reviewed, now we have to wait several more months just to get her a consult so she can speak to a doctor to review the medical records with her. And then once we get that done, then that's when we can go ahead and schedule an appointment for her medical screening.

    Griffin Jones (07:56)

    When you break up pre-COVID and post-COVID like this, you said it wasn't like this prior to COVID. Are you saying it's still like this now in, we're recording in Q2 of 2025? I could see in, it's worse. So I could see in 21 or 22 when practices had really long wait lists, volumes were up everywhere and everybody had wait lists. But people don't really have those kind of wait lists anymore.

    Eloise Drane (08:08)

    it's worse. yes.

    Worse. Worse.

    Griffin Jones (08:23)

    relative to what they did two or three years ago. And you're saying it's worse than Q2 2025. Tell me more about that.

    Eloise Drane (08:30)

    Yes.

    So as I mentioned, just trying to get appointments. And it's not just appointments. Let's be honest here. It's support. We've had multiple cases in which trying to reach out to fertility clinics to get a response, whether it's us, whether it's the surrogate, whether it's the intended parents.

    that are trying to get information from fertility clinics, it's sometimes it's damn near impossible. We've had clinic where,

    through their portal, no response, through email, no response, phone calls, no response. Can't get anybody to respond back to an email. You send out multiple requests. You still don't get anything. They tell you go through their portal. They don't respond to the portal. It's like, what exactly do you expect people to do? Because you are the medical provider. You're the one that's providing the care. And

    You're saying you're providing care. You're saying that you're creating these networks because it's supposed to make things more efficient and it's supposed to help things along the way. You're adding these portals to help the flow of the process become more efficient. But all it is is adding a bottleneck because you have staff that don't necessarily have the time to sit there.

    and go through the portal request, or if they do go through the portal request, they put a response in and then they leave, what if there's follow up? What if there's issues? What if there's concerns? This space is so unpredictable. You don't know. I've been in this space now for over 20 years. And I've personally been a surrogate three times. I've personally been a donor six times.

    And I can tell you every single journey was completely different from the next one. So.

    Griffin Jones (10:24)

    I knew you were hardcore, Eloise,

    but I didn't know that you were a surrogate three times.

    Eloise Drane (10:28)

    Yes, I was a surrogate three times. delivered twins the first time, a boy the second time, and a girl the third time. And every single one was a

    Griffin Jones (10:35)

    Did you work with the same fertility

    clinic each of those three times?

    Eloise Drane (10:38)

    No, I worked with different fertility clinics.

    Griffin Jones (10:41)

    three different clinics?

    Three very similar experiences with regard to the clinic or were those experiences very different from one another?

    Eloise Drane (10:51)

    So, correction, so I worked with two clinics for two of the journeys and then another clinic for another journey. And I would say even the clinic experience was different. They were years apart, so things definitely had changed in that timeframe. But the journeys itself was as different as you and I are different. There's no one, two journeys that's the same.

    Therefore, there's not a process that you can just plug in and think that it's going to work out and it's going to be the same because it's not. Because what we're dealing with are human beings. We're not dealing with just names in a system. So you can't...

    Griffin Jones (11:29)

    think all of

    us nod our head and say, yeah, that makes sense. They're all different. But then we don't think about it too much of how they're different. What specifics can you recall, either from going through it yourself or from managing all these cases? Help somebody that doesn't understand or doesn't think too deeply about it the specifics of what makes one case different from another.

    Eloise Drane (11:51)

    Are you human?

    Griffin Jones (11:52)

    hope so.

    Eloise Drane (11:53)

    Okay. It's different. Think about it. Every single person in the universe is a unique person. So just because she's a woman and she's going to, she's agreed to be a surrogate doesn't mean she has the same feelings. Doesn't mean she has the same wants. Doesn't mean she has the same desires. Just because an intended parent has gone through infertility doesn't mean that they hold that space of what they've endured previously as someone else who did it.

    or who did just because somebody is a same sex couple doesn't mean that they're not going to have the same angst as somebody who's gone through infertility. Just because someone is a same sex couple doesn't mean that they're going to have any needs or, know, they might just say, okay, you know, I already knew that I was always going to have the situation. So for me, it's no big deal, but you can't go in assuming anything because when you assume you always turn around.

    and it comes and bites you in your ass. I hope I can swear under our shelf.

    Griffin Jones (12:54)

    Is it the patient

    concierge-ness that is so involved? Is that what you're saying here? that because people, they need so much handholding and so much, like they need responsiveness and...

    Eloise Drane (13:01)

    The full journey.

    Hello everybody.

    Not everybody needs hold handing. Not everybody needs the responsiveness, but everybody needs the care. Everybody needs the empathy. Everybody needs to think you care about their process, about what they're going through, about their journey, just as much as you care about the next one. No one is more important than the next one.

    When you are trying to reach a fertility clinic because you've ran out of medication and you need to get a refill and they tell you put the information in a portal. Great. I've done that. That was five days ago. No one's responded to my portal. Send me an email. Great. I've done that. No one has responded to the email. call me. Great. I've done that.

    No one is returning my phone calls. Okay, well, let's get the parents involved. Okay, the parents can't get ahold of anybody. Well, the agencies also have been trying, but the patient is the surrogate and the parents, not necessarily the agency. So you're sometimes at the mercy of whomever. So again, it's not because it's every single case.

    But the problem is that we cannot keep thinking that you, as they're putting it, that patient care is the most biggest priority and people are making sure that the patient care is what they're focused on. I'm seeing different on boots on the ground.

    In theory, that's what you might be focusing on. In theory, it might be, you know, that click bait that you're using. But I've been boots on the ground. The agency, my agency is 17 years old and I can tell you it's worse now than it was previously. And it's only getting worse. And I'm not gonna only pass blame on clinics. There are a lot of agencies that have started in the past five to eight years.

    all, you know, I started my agency because I'm going to do better than the next one because I didn't have a great experience and so forth and so on. And quite honestly have no business starting an agency because they don't know what they're doing. They've actually are causing more problems for the industry. They're causing more problems for fertility clinics. And again, I understand why clinics are doing things the way they're doing them. But

    My concern is that because you're doing them or because you have more patients coming into your practice or because your numbers are increasing and your P and L is going up, doesn't mean that the patient care is still there because what we're seeing is the opposite. Last year, just in, I don't know, a couple of months, we had numerous intended parents across the country asking for

    if we could recommend them to different fertility clinics because of the experience that they were having with the clinic that they were at. Not necessarily medical, but because they felt unsupported. They couldn't even get a phone call back.

    Griffin Jones (16:23)

    are meant to be improvements to the business. know how different theory is from practice. Your business is your most valuable asset. Mid-cap advisors maximizes the value of that asset in the market and they guide business owners at each step along the path to a successful sale and beyond. They've done that in the fertility field. They have people that work for them that have worked in the fertility field in different sectors. They have helped.

    people that have different types of businesses in the fertility space. They've represented multiple fertility clinics. The successful transaction isn't just maximizing financial gain. It incorporates a lot of the qualitative aspects. MidCap advisors is highly experienced in optimizing results on all sides of the tables. They've been owners, operators, buyers, sellers. This personal shared expertise makes MidCap uniquely qualified.

    to understand fertility clinic business owners situation. They develop long lasting personal relationships with their clients founded on incorporating their extensive industry research, their entrepreneurial expertise with their clients goals. If you're in the fertility space, you think I might want to sell my business in the next three years, five years, 10 years, call the folks at MidCap. We'll link to their contact information.

    in the show notes of this episode in the email where it goes out and just start the conversation because they don't charge anything for that. So reach out to Bob Goodman, Virginia Minhas, Richard Groberg, any of those folks from MidCap Advisors. Otherwise, it sounds like it's gotten worse in the past few years. Do you think, is it the portals, do they make it worse or are they just not better? So is it just the case that, you know, it was supposed to make

    this back and forth with the email going away? was supposed to make the phone tag go away and it didn't and it's just the same? Or have the portals actually made things worse in your view?

    Eloise Drane (18:23)

    I don't know if I can say the portals have made it worse.

    I think that the portals obviously are there to serve a purpose. And I don't necessarily think it's a bad thing. I just think that you need to actually have someone though they're checking those portals on a consistent basis. Because if that's how you're telling people to communicate and you want to keep the communication.

    streamlined and efficient. Great. That's wonderful. I think a portal then is perfect. And that's exactly what this should be doing. But is it really working? Because then if that's the case, how come we keep having intended parents complaining about the portal or the surrogate complaining about the portal that they've put information in the portal and nobody responds? So it's I don't blame it. The portal. Who was supposed to be managing the portal?

    Griffin Jones (19:17)

    It hasn't taken away the people issue behind it. Should the portal be automated in that sense? Are there areas where the portal can be automated? Or in your view, is there too much going on in third party that it can't be automated?

    Eloise Drane (19:20)

    Come

    I mean, I don't know if it can be automated or not. I'm sure it probably could be. And I'm sure that there's probably things that, you know, scheduling an appointment or something minor that doesn't need a human response can probably be automated for sure. But when you're going through something, when you need a question, when you have a question regarding medication and it's timed,

    and you're a donor and you're about to take a trigger shot and you're supposed to take it at, you know, nine oh four PM and you're reaching out because you have a question and you've sent it and you're waiting on this response from a portal that you sent at, I don't know, 12 PM and here it is five PM and you still haven't received a response and it's six PM and you know you're on crunch. What are you going to do?

    Griffin Jones (20:25)

    In your view, are one of these categories better than the others between independent practices, network operated practices, and academic institution practices? Are they all in the same boat or among those three, one or two of them tend to be better about patient experience?

    Eloise Drane (20:44)

    I can't say one or the other. they all have great points and they all have faults as we all do. I'm not going to sit here and make it seem like, where the end all be all and we're perfect and we don't have issues. We all do. It's, it's a business. There are going to be issues throughout the business. The issue is not about whether a network is better or an independent.

    one is better or you know one through a university it's better. It is about patient care. Do you have the proper staff who's experienced, who understands and who is responsive to that patient in order to be able to address their concerns? And their concerns isn't always about what medication I need, what my schedule is, what the issue is. Sometimes their concern is emotional. Sometimes their concern is

    I am literally biting at the bits because I just took my blood test and I'm waiting to find out if I'm pregnant or not and it happens to be on a Friday and I am waiting to see if there's results because you guys keep telling me do not take blood home test. So I didn't and now I'm waiting and

    It's now six o'clock on Friday. I took that blood test at 8 a.m. I never got a response. So Saturday no one called me. Sunday no one called me. Monday morning I'm still waiting. I'm calling. No one can respond to me because they're seeing patients right now. We've returned phone calls after 4 p.m. So from 8 a.m. on Friday morning when I took my blood test till 4 p.m. on Monday

    And this is not just a made up story. These are actual real life stories that we're talking about.

    Griffin Jones (22:31)

    And

    you're not just thinking of one example either. This has happened multiple times at multiple different places.

    Eloise Drane (22:33)

    Correct! Multiple times.

    Correct. Across the country.

    Griffin Jones (22:40)

    Did that get worse in your view in like a big spike? Like obviously COVID was probably a big spike, but you said even after 21, 22, it's only gotten worse. Have there been other big spikes or is this been more like a, just a solid trajectory of, it's getting less responsive, it's getting less organized? What's that been like?

    Eloise Drane (23:05)

    Oh no, I don't think it was a spike, but it has been gradually getting worse and worse. For sure. It definitely has been getting worse and worse. And you know, if it was just me saying it and just like, well, you know, I mean, we're the only ones really experiencing it. Fine. be it. But we're not, um, you know, just like doctors talk to other doctors, the agency owners talk to other agency owners.

    And we are not, you know, or should I say I am not the only one experiencing this. This is across the country, across the board. And it's not just agencies who are talking about it. It's the actual patients, the surrogates, the donors, the parents. They're the ones coming in, having conversations with us about

    these experiences that they are having. And the only thing that we can do is encourage them to go back to the fertility clinic and have conversations. And I do have to say that when intended parents have gone back and they've spoken specifically to the RE, things change. Not in all cases, but often once they do speak to the RE and say, hey, this has been happening, this has been going on, this is whatever, things change. Sometimes for

    a short while. Sometimes, you know, it fixed the problem. But unfortunately, that's not always the case. And I don't necessarily want to sit here and just pass blame on the staff either, because it's not always on the staff either.

    The industry, it's great that it's growing and expanding. And shoot, when I was surrogate the first time, wasn't nobody talking about surrogacy? It was a taboo thing. I literally had clients and I wish I was exaggerating, but I had clients who used to get the fake pregnant belly so that no one knew that they were working with a surrogate. They didn't want anybody to know that. That wasn't something that they wanted anybody to know. Now it's out, it's free for all.

    It's wonderful. And that is amazing. I'm happy that that has happened. But at the same time, we cannot forget the reason why we decided to become professionals in this space. When we raised our hand and said we wanted to do this and help somebody build a family, we take on that responsibility. And quite frankly, I feel like this space, this industry, the professionals in the industry, we are letting the people that we're supposed to be taking care of, we're not.

    Griffin Jones (25:34)

    I would expect you to be able to get an answer from a clinic if time has really gone past the time where somebody should have gotten a response. That's pretty frequent, but often you'd expect like, well, they're gonna pick up the phone for the agency or they're gonna put you on their list to call back faster. Did it used to be like that?

    Eloise Drane (25:43)

    No.

    It used to be.

    It used to be, but now, I mean, even to get access to a portal, we're told that agencies, they don't provide access to agencies on the portal list, just to the patient.

    Griffin Jones (26:05)

    So you are in the dark, you don't know what's going on. When patients have then come to you and said, we're not digging this, we wanna go to another clinic, who do you recommend? What do you do?

    Eloise Drane (26:08)

    Sometimes, yes.

    Well, we first find out if there's anything that we can do to help the situation at their current fertility clinic. And we do try to reach out to the clinic and like, hey, can we move this along? Can we, is there anything that can be done? And if the answer is no, then we give them recommendations of clinics that we know do have patient care and do.

    follow up and do community. mean, it's basic communication, basic. Just respond, respond in a timely manner. I mean, these weren't patients of mine, but friend of ours did IVF and it was the transfer was successful and that about nine or 10 weeks along went in for an ultrasound. There was no heartbeat.

    And it wasn't an RE who did the ultrasound. It was one of the nurses. The RE was unavailable. So they were told that someone would give them a call. That was like on a Thursday.

    Wednesday of the following week, no one had still called them. And she now knows, obviously, there's no heartbeat. She's miscarrying and no phone call, not a response on a portal, not an email, not a phone call. They kept calling. They kept leaving messages, nothing, to the point where she ended up in the hospital with an infection. So these are not

    This is not again something on a P &L that we need to be so concerned about. These are people's lives that we're dealing with. And again, it's not that I'm necessarily blaming staff, but at the end of the day, we all have a responsibility to do what we say we're going to do. And again, basic communication. If you say you're going to do something, then do it.

    Griffin Jones (28:12)

    I think what you are, what you're on right now is the epicenter of the patient experience issue, this issue of responsiveness. maybe I'm wrong about this. I might be wrong. I'm making it up without data. It seems to me like it might even be more important than bedside manner. And I think bedside manner is hugely important. Don't get me wrong. But this responsive, this responsiveness issue is one that operations.

    Eloise Drane (28:30)

    Mmm.

    Griffin Jones (28:37)

    can solve, right? Like there's only so much you can solve with the bedside manner to an extent. You can do some, you can do operational support, you can do training, you can match people with different personality types, but responsiveness, this is something that we're supposed to be addressing right now. It's been the complaint since I've been in the field since 2014. It sounds like from you and others that it's only been getting worse, not better despite these systems. We have a lot of systems that

    can address it or at least parts of it, but you still need the people to execute those systems and those systems really, really need to be properly implemented and they need to be checked frequently to make sure they're working because it sounds like they're not and the stakes are really high in this situation that you just described especially.

    Eloise Drane (29:22)

    Yes, the stakes are really high.

    Yes, the stakes are really high. But in addition to that, now you're adding in third party. So you've introduced a surrogate or a donor or both. And you as the clinic are now offering full service management. So you are barely communicating on the clinical side.

    But now I'm expecting you to communicate throughout the entire journey. And throughout the entire journey, it's not just I get somebody pregnant and then we help them at the end once the baby is coming. Because there's so many nuances throughout a surrogacy journey that you cannot predict. And what may something might look like it's going to be a simple, smooth journey ends up being disastrous.

    But you want to bring in third party services in-house because again, you feel that the efficiency or, you know, there's no regulation. So why not? We can do it better. We can assist the parents. We can make it more cost effective. But are you? Because just because you can't quantify somebody's emotional experience and you can't put a dollar figure to it,

    doesn't mean that you're doing better because you saved them $5,000 or $10,000 or whatever the case might be. At the end of the day, they are still human and everybody, including yourself, you have a child. There's nothing you wouldn't do for your child. So you mean to tell me that you're going to be okay with you half-assed God.

    information when you were going through the process on the clinical side. And now you're supposed to be being managed throughout the entire journey where you don't know anything of this process. You're trusting somebody else to take care of the most precious thing in your entire life to you. And you can barely get communication. just put a response, put an email or put a message in a portal and we'll get back to you. Are you kidding me right now?

    Griffin Jones (31:30)

    Does this ever make you feel like you need to do some consolidation? Like you mentioned a lot of those me too agencies, meaning like, we're agencies now too, that they can be causing problems. Would you ever think, well, you've got a little bit of book of business. Let me buy you or let me, maybe there are a couple of other independent surrogacy agencies. know what? They're solid. I need to merge with them, become partners with them. Do you ever think about that?

    maybe we need to consolidate over here on this side to match that scale so that we have more of a force when we're trying to get a hold of these folks or trying to advocate for the patients.

    Eloise Drane (32:10)

    Yes, I have, I do. And it's still something I still think about. But at the same time, I want to make sure that when it's done, it's done right and it's not half-assed. And there are agencies out there who are phenomenal agencies, who have been in this business for a very long time, who actually does really care.

    about the surrogate, parents, and ultimately the child that we are bringing into this world together. So yes, I definitely do think that there is possibilities for that. Am I ready for that right now? No. Because I want to, again, make sure that whoever you go to bed with, if you so to speak, that you're on the same accord.

    Getting into a network with other agencies is a marriage and you need to make sure that that is going to be a good marriage. And, you know, for a lot of people, you've started these agencies from nothing and you've built it and you've grown it. You've seen it grow to where it is. One, you don't want to just give it away, but two, you also want to make sure that you are equally yoked with that person.

    or that group or that other company that's coming in and making sure that you have the same values and that you can see the future together. Are you always going to see eye to eye? Absolutely not. My husband can tell you that. We've been together for 25 years and he'll always tell you that, no, we don't ever see eye to eye. However, we're willing to compromise. So, well, he's willing to compromise. I just keep going as I go. So here's that.

    Griffin Jones (33:51)

    Well said. My wife says the same thing. And I bet you see eye to eye occasionally. It sounds like you know what the must-haves for that type of partnership would be. and it could be just the opposite of some of the bad examples. You said many of these newer pop-up agencies have been causing problems. What type of problems did they cause?

    Eloise Drane (34:11)

    Yeah.

    So just because somebody has a uterus doesn't mean they qualify to be a surrogate. And unfortunately, some of these agencies don't know that or they don't care. And they are not properly screening candidates as they should. They're getting medical records, matching them to an intended parent and saying, here you go, they're ready to go.

    And then leaving it up to these fertility clinics to review the medical records and kind of be the bad guy and says, no, sorry, she doesn't qualify. When in reality, all of that should be done way before an attendant parent gets matched to a surrogate. And these agencies that are starting, they really do not understand the magnitude of the decisions that they are making when they tell somebody,

    Yes, you can be a surrogate. And I have heard, known of agencies that will get medical records, fudge medical records, you know, because again, for them it's, well, she wants to be a surrogate and I really want to help her. Well, that's great.

    She wants to be a surrogate, she doesn't qualify to be a surrogate. That's why there's qualifications involved, because it's not for everyone. I shoot, I wish that I could be a pilot and get on my own plane. But one, I'm afraid of heights. So I mean, I'll get on a plane, but I'm not going to be a pilot.

    But two, it's just reality is there's some things for you and there are some things that are not for you, regardless of whether you want them or not.

    Griffin Jones (35:52)

    What are the upstream consequences to clinics of putting an unqualified surrogate through the process?

    Eloise Drane (36:01)

    that this woman could literally cause harm to herself, cause harm to this child or both. And then of course in turn cause harm to these intended parents. We're not playing with toys. These are life or death situations. We're playing with human lives. Like this is not a joke. It's not something that you can just think like you can come in and it's not gonna be a big deal. You are taking on a humongous responsibility.

    And we have a responsibility to the parents, we have a responsibility to the surrogates, and ultimately we have a responsibility to the children we're helping to bring into this world. And we have a responsibility to try to give them the best opportunity to have a healthy outcome when they are born. Is it always going to be the case? No. Can we play God? No. No one is trying to sit here and play God. But at the same time, we, when we say yes,

    we're willing to do this, we have a responsibility to make sure that we follow the guidelines and the directions that are set forth so that we can give them the best opportunity that they can have.

    Griffin Jones (37:09)

    Doctors have a responsibility as clinicians. Business owners have a responsibility to their business. They have a responsibility to work with the best partners and get the best outcomes, especially when it comes to the time of their exit. MidCap Advisors is a persistent, reliable partner. They provide you with industry insights. They provide you with strategies to maximize value.

    They've been experts in mergers and acquisitions. They provide professional resources for optimizing these very complex transactions. They're very proud of the end-to-end service model that they provide and they will meet with you. They will talk with you. They won't charge you anything for that consult. You'll get to meet some of these folks. Maybe you them at the meeting, Dr. Virginia Minhas, Bob Goodman, Richard Groberg. Maybe some of these names are familiar to you in these faces. They'll provide you with

    business analytics, they'll help you discover more of your own. They've worked on industry-leading valuations and achieve those for their clients. They have a six-step transaction roadmap. You might ask them about that for a little bit of more information. They have a very high transaction close rate. They've got a big referral rate from previous clinics that have worked in the space that are very happy to speak on their behalf. And they've also represented clinics

    who've transacted with them multiple times because they did such a good job the first time that they come back to them. So if you're even thinking, maybe it's 10 years down the road, five years down the road, especially if it's any less than that, these are people that you want to talk to. So we'll put their contact information in the show notes and you'll be able to find them in other places to click on. But it's MidCap Advisors. Go to midcapadvisors.com. Whether you're talking to Richard Groberg, Dr. Minhas or Bob Goodman.

    Let them know that you heard about them on Inside Reproductive Health and check out MidCap advisors. Otherwise, who do you think is, what are the examples that really good agencies have done? So you said, we're not the only really good agency out there, but you've been doing this a long time and you know what's good and you know what's phoning it in. What are those things that the agencies that do a really, really good job and have earned their stripes in this space? What are the specific things that they're doing?

    Eloise Drane (39:24)

    So first, they are bringing in candidates, requesting their medical records, are reviewing their medical records or have physicians that are medical professional reviewing their medical records. They're doing background checks, they're doing full psychological screening on the candidate as well as her partner. They...

    are doing an evaluation on her, understanding what her lifestyle is, understanding what her background is, understanding what her motivation is. They, I mean, for us, we also do a home visit on all of the surrogates that we work with. And they're preparing her, not just.

    we're checking off these boxes, but they're also having conversations with her to make sure she fully understands what it is that she's getting herself into. Because we all know, every pregnancy as a woman, you put your life at risk, whether you're caring for yourself or somebody else. Unfortunately, the...

    Maternity care in this country, I think, has definitely declined from years past, especially for certain demographics. And it is where we really need to be careful on who we accept into the program, how we vet them, how we prepare them, how we ensure that they really are good candidates.

    And a lot of these agencies that have been doing this for quite some time, who have painstakingly gone through various experiences that you can't just fake it till you make it type of thing, they are doing the right work because they know and they've experienced like, well, if I don't, this is what could potentially happen. And so therefore,

    They are making sure that they are providing the intended parents with a good candidate to give them the best opportunity to be able to have a healthy child.

    Griffin Jones (41:29)

    These folks, want to improve patient experience. Maybe they say they are more than they're actually currently successfully achieving that, but I know that it's important to them, meaning the practice owners, the network folks, the operations people, know that it's important to them to improve patient experience. I definitely know that it's important to them to get as many of these third party cycles as they can do done because they like money, they need it too, like the rest of us.

    They don't want to just lose patience because after it already takes so long to even find a surrogate, now there's a couple months of even being able to get your treatment started. They definitely don't want that happening. So let's say I'm one of these network CEOs and we have our big annual meeting and all my docs are there, my third party coordinators are there, and I hire you, I pay you, Eloise Drehan, to come in and consult my team.

    What do you want them thinking about? What do you want them preparing for for the future?

    Eloise Drane (42:30)

    Really it is, what I would want them to do is realize that third party is layered. This is not just IVF with a few extra extras. It's its own thing. And it's a whole different experience. Emotionally, logistically, all of it. And there's no one size fits all. Every journey is different. And what works for one case might completely fall apart from another. And it's not predictable.

    And if you want to take on the responsibility of saying, we're going to add third party services to our business model, OK. Who is there that has the experience and the understanding of this process that is working on your team? And don't just tell me, well, we hired somebody because she's been a surrogate before.

    That means nothing. She's had her one experience. And I know a lot of people will say, well, you were a surrogate and you started an agency or there's many of other people who are just surrogates and started an agency. But yeah, many of them though, including myself, I started an agency after working in corporate America for 15 years and having an MBA and being in business and

    Then I started an agency and also when I started an agency 17 years ago, it's vastly different than what it is right now. So you can't just start an agency just because you've been a surrogate one time and you think you're qualified or you can't be hiring somebody that's been a surrogate one time and think that she understands the

    magnitude of people's different emotional beings. Because you're dealing with a lot of different personalities, different experiences, people from all different walks of life coming in and you have to handle all of it. You have to be able to manage all of it. That's why all of my team that are client facing are licensed social workers. Yes, some of them have been surrogates before, but

    They also have to have the professional experience. It's great to also have the personal experience as well, but you have to be able to know what you're doing. You're not, again, playing with toys.

    Griffin Jones (44:52)

    Louis Jane, I enjoy following you on social media. Two or three years, people can fake the funk for. 17 years has a way of weeding out the phonies from the real. And I'm glad that you were fair, you were kind about what's going on, but I'm glad that you didn't pull any punches. I wouldn't have expected you to, but you were as authentic here as you've been on social media, and people need to hear about it because...

    We're aiming for a target. We've got to be honest when we're not hitting a target. And we need to be hearing from the people with a lot of experience that have been in the weeds. And so we're going to also include information about your firm, Family Inceptions, and we'll tag you in all of those places. I hope that people reach out, and I look forward to having you back on the program.

    Eloise Drane (45:39)

    Well, I appreciate Griffin. And there's one last thing I actually want to say too. I think that if we don't start making changes, just like the adoption world back in the days where the government had to step in and come and regulate, what's going to prevent it from happening here? And that is the last thing I want happening is government stepping in to regulate anything in this space.

    Griffin Jones (46:03)

    very well said. Thank you, Eloise.

    Eloise Drane (46:05)

    Thank you.

    Griffin Jones (46:06)

    All right.

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246 M&A Strategies For Small Fertility Practices, Before It's Too Late. Dr. Brijinder Minhas, Robert Goodman, Richard Groberg

 
 

Today’s episode is paid content from our feature sponsor, who helps Inside Reproductive Health to deliver information for free, to you! Here, the Advertiser has editorial control. Feature sponsorship is not an endorsement, and does not necessarily reflect the views of Inside Reproductive Health.


What’s your exit strategy?

For single providers and small fertility practice owners, the difference between a multi-million dollar sale and walking away with nothing often comes down to timing and preparation.

This week on Inside Reproductive Health, I sit down with Bob Goodman, Richard Groberg, and Dr. Brijinder Minhas of MidCap Advisors to discuss:

  • The current state of fertility clinic mergers & acquisitions

  • Why many fertility MSOs are preparing to sell their networks

  • When it’s too late to maximize your practice’s value

  • How selling with a competitor could radically increase your exit price

  • The biggest risks that lower your practice’s valuation

If you think you might sell your practice in the next 10-15 years, now is the time to start planning. MidCap’s team works with clinic owners to increase their valuation and secure the best possible deal—and they don’t charge fees unless you get paid.

Don’t leave money on the table. Listen now to learn how to secure your financial future.


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  • Stay informed about consolidation trends in the fertility industry

  • Perfect for independent practice owners and industry professionals--see who is still independent! 

Download it now for free – just fill out a short form on the next page and get instant access.

  • Brijinder S Minhas (00:00)

    In our field, in the fertility world, outcomes, clinical outcomes are extremely important. You know, no network, no buyer wants to take on a practice that has substandard outcomes. And so we look at that very carefully. We look at

    Personnel costs, know, personnel costs are one of the biggest costs in a practice. We look at that. Marketing costs, you know, is the marketing effective? are you getting a payback on your Are you doing enough marketing? Are you doing too much? So all of these things feed into the equation and that's, you know,

    Richard Groberg (00:29)

    may not be doing enough.

    Robert Goodman (00:32)

    Yeah.

    Brijinder S Minhas (00:37)

    that all feeds into our assessment. And we do all of that prior to being engaged by the client.

    Griffin Jones (00:54)

    Make a couple million dollars or close up shop with nothing. That can be the stakes for single providers or small practices. For some, it might simply be too late. For others, my guests point out what you might do as a small fertility practice owner or single provider to prepare for a much better financial picture with far more and far better options during the last decade of your career.

    It's Bob Goodman, Richard Groberg and Dr. Briginder Minhas. Bob was a health system operator. Richard was the chief development officer of Clinic Network and Briginder was an embryology lab director and fertility practice owner among many other things for all of them. Today, all three of them work for MidCap Advisors. Richard is a recent addition, though he's done a lot of deals in the fertility space on both sides. They give us an update on the fertility mergers and acquisitions market and

    what the fertility clinic MSOs are doing. Did you know right now many of them are preparing to sell their networks? So they share with us what they're doing to prepare. But we tailor this conversation to the small practice owner, the single provider. We talk about when it's too late for a practice owner looking to sell, when they need to start preparing to have a successful exit, how they might be able to radically improve their sale value by going to market with one of their competitors.

    how MidCap has done that multiple times and how they help competitors get their financial house in order and come together before a sell. Other factors that buyers of clinics perceive as risks that decrease the value of your practice.

    If you think you might sell your practice in even the next 10 years, even next 15 years, talk to any or all three of these gentlemen. There's no risk to you. Midcap doesn't charge any fees unless you have a payday. Take advantage of their knowledge. They are very patient, very knowledgeable, very consultative because they know it's a long-term relationship. They know all this takes time. Connect with any of them through our channels. We'll have different links.

    tell them you heard them on Inside Reproductive Health, or just ask me and I'll make a warm introduction for you. Whatever you do, don't put it off until it's too late. You worked hard to build a practice. Don't walk away with nothing, or don't walk away with hundreds of thousands of dollars or millions of dollars less than what you could have walked away with. The earlier you take some of these actions, the much greater return, so get in touch with MidCap.

    and enjoy the conversation with Robert Goodman, Richard Groberg, and Brijinder Minhas.

    Griffin Jones (03:43)

    Dr. Minhas, Mr. Groberg, Mr. Goodman, Brijinder, Richard, Bob, welcome back to the Inside Reproductive Health Podcast.

    Brijinder S Minhas (03:51)

    Thank you.

    Richard Groberg (03:51)

    Good morning.

    Griffin Jones (03:52)

    Richard,

    what's happening in the fertility marketplace with regards to mergers, acquisitions, deals? How does it look in the broader context of the market? How does it look and feel compared to how it may have two or three years ago?

    Robert Goodman (03:53)

    That's good.

    Richard Groberg (04:06)

    Well, there's still significant investor interest in backing what we call the PE back groups. It's still a well-regarded area. Having said that, a number of the PE back groups seem to be positioning for sale or trade at some point this year or perhaps next year. Between that factor and

    Thoughts about recession and interest rates are still high. There's less &A activity than there was two years ago, but there's still selective groups that are very interested in strategic acquisitions, whether it fits within their existing network or it's an area that they want to be in.

    So that still remains fine. I will say that over time, as these PE back groups either merge or trade, whoever's buying them is probably not buying them to own a static business, but to buy a business that will grow. So at some point, the growth surge of &A activity will revive again to where it was two and three years ago.

    Griffin Jones (05:06)

    For those that are still selling, there might be less activity, but for those practices that are still being bought, are they going at similar multiples to where they were two or three years ago or have we seen a drop?

    Richard Groberg (05:20)

    Back in late 22 and 23, multiples started to come back to reality. This past year for acquisitions that made sense for the buyer. In multi-doctor practices, multiples started to move back up a little bit when it made strategic sense. And since there were fewer multi-doctor practices out there anymore, the laws of supplies and demand were such that

    They started to trade back at premiums, not where they were in 22 and late 21, but still started to trade back up again.

    Griffin Jones (05:54)

    For those network groups that may be going to sell, do you think you'll see them merge with each other and some will sell to each other? Or do you think that it'll simply be their private equity partners selling to some other private equity group that might not be in the space yet?

    Richard Groberg (06:12)

    Well, if we look at the trends over the last couple of years, most of the major transactions were one group merging with another, often backed by new PE money. So I think we'll see both. The largest PE firms in the world are still looking at the fertility market, but they're also trying to rationalize where's the growth with the changing environment of fertility with more third party payers, lower reimbursement rates and more mandates.

    So I think we'll see a combination of both. But when, for example, when two groups merge, their economies of scale at the macro level of those groups. So we'll still see some of that.

    Griffin Jones (06:54)

    Are we waiting to see who goes first? Is that why we haven't seen a lot of too many of these networks sell yet, or at least those that have been trying to sell for a couple years? Is the marketplace trying to see who goes first and sets the stage for the multiple? What's happening there?

    Richard Groberg (07:11)

    I think there's some of that and I think with some deals that didn't happen last year, some of the groups are, okay, let's focus on improving performance, tightening up the ship, much like MidCap does when it's working with its clients so that when the market does start to open up again with the first transaction happening, other groups then are likely to follow.

    Yeah, I think that.

    Griffin Jones (07:37)

    Bob and Briginder, what's going on with single physician REI practices? Are they straight out of luck?

    Robert Goodman (07:43)

    I'll take that. No, they're not straight out of luck at all. Although there are some limited opportunities in some respects, when you look at the practices, you know, if it's someone who's 65 or 68 years old that says, maybe now I should do something, that's a little problematic. If you've got a relatively young or young REI, a single

    practitioner and a practice, but he or she is interested in growth, looking at new opportunities. I think then we've got somebody to work with, not on an individual basis, but to look to combine them with some others who are in the same general geographic area that are of like mind. And I think that's where we have opportunity to kind of virtually bring them together and then take them to market together.

    One of the things that we do at MidCap when we look at combining practices is that we look for economies of scale. We look for their opportunities to reduce lab costs, reduce staffing. And just as importantly to see if over time, if there's a way that we can improve reimbursement as well for them. So they're not out of luck, but you got to be very creative.

    and they have to be a lot more open to ideas that maybe they weren't open to previously.

    Richard Groberg (09:00)

    If might add, I've worked on and seen a few transactions over the last couple of years, even where a PE back group has strategic reason for acquiring a practice, either because they have enough practices and physicians in reasonable area where they can provide the support for that practice, or they're merging it into an existing practice, closing down the smaller practices lab and providing significant economies of scale to both the seller

    and the buyer in terms of both economics and work-life balance.

    Griffin Jones (09:34)

    Is that pretty much their only option? If they don't go in that route, are they pretty much looking at hoping for luck and having a younger doc come in and buy them out or just closing up and getting nothing? Is that pretty much the alternative if they don't... If they're either not a strategic choice for a network or going to market with another group close to their area?

    Brijinder S Minhas (09:55)

    Well, you know, it's been a bit of a mindset as well. And I think it's imperative that the single doc practices out there start thinking creatively, start thinking earlier on. I was just thinking about it a minute ago.

    If you're in a marketplace, you've been competitors all your lives. There comes a point when you start thinking of an exit or start thinking of a sale that it would behoove you to improve your relations with your colleagues in the marketplace. mean, even CAP, during a lab inspection, one of the questions is,

    Do you have a backup for your lab? So this is not just a backup for a lab, this is a backup for the practice. So I think start thinking about improving your relationships with your colleagues in your areas and start opening dialogue and start thinking about economies of scale. How can you come together? Where can you save? How can you improve the EBITDA?

    Richard Groberg (11:09)

    Yeah, mean, Griffin, we're working on a couple of situations at MidCap with a physician who might be five years or seven years from retirement, but a one physician practice. And if he or she doesn't find an alternative, her practice has no value at exit. But if that physician is willing to partner with an existing competitor, then...

    In addition to the economy's scale, in addition to the better productivity and work-life balance, instead of being worth zero, that physician is part of a combined business that's now more profitable and gets the multiple of a healthy multi-doctor practice at exit. So can be a tremendous win-win across the board if the physicians are open. We've seen this in other industries as well, where competitors suddenly join together.

    and then have a much better situation professionally and financially.

    Robert Goodman (12:08)

    Yeah, we've also seen the other side of it. Where there's markets where the doctors have competed against each other fiercely throughout the years and have, you know, it becomes very personal sometimes. And in some cases, especially if they're, I'd say, especially if they're a little bit older, because it's gone on for much longer. It's impossible to sometimes to crack through those old issues.

    and to have them see sort of the light that could be attained for them. so, you know, they're going to, it's not going to work for them. you know, where there's an opportunity to create a wealth strategy for themselves as a result of selling their practice, that's just, it's not going to happen. So we try as hard as we can to make them

    see the light, but it doesn't always work.

    Brijinder S Minhas (13:00)

    But with age comes wisdom as well. When you're looking at the end goal, if you can see that your competitor has a bigger lab or a better lab, we've got to realize that most of the cost is in the lab. Closing down one lab and functioning out of the larger lab

    Richard Groberg (13:03)

    Let's hope.

    Brijinder S Minhas (13:27)

    would be better in terms of outcomes, clinical outcomes. That's why the patients come to us, is to have a baby. And secondly, it also positions both practices to exit and get a much better multiple and a much better transaction value.

    Griffin Jones (13:47)

    Are you recommending that they merge together and become one business or can they go to market together without having merged?

    Robert Goodman (13:57)

    We tend to try to bring them together virtually for a variety of reasons, not the least of which is the cost. If we can virtually market them to one of the platforms or someone else for that matter, they will go through a merger and the cost of expense for that, the legal expenses and that sort of thing, but they'll do it in effect once and not twice. And so there's some economy.

    in that regard.

    Richard Groberg (14:24)

    I mean, there's a balancing act there, Griffin. If I'm a buyer and you're merging simultaneously with the transaction, then you don't know whether the cultural fit that Robert talked about will make sense and all the economies to scale are pro forma. Now, you might be able to overcome that. Whereas if they've merged and they've been working together for three months or six months, then you actually have demonstrable proof that it's working.

    and it's easier to then market to an acquirer.

    Griffin Jones (14:53)

    How do you get them to get their act together to portray this possibility to a buyer? I'm picturing the three of you guys sitting two people down and saying, no, you're going to sit down and you're going to like each other and you're to be on your best freaking behavior when these people come to meet with you. How do you do that?

    Richard Groberg (15:12)

    even in a fertility practice where physicians have been practicing together for a while, they don't necessarily all get along or do things the same way. But the advantage we have is we've got lot of gray-haired people who've got a lot of experience with &A, and Briginda and I who've actually worked in fertility practices, sold fertility practices from both sides of the table.

    So we bring an insider's perspective to what needs to get done and what the pitfalls are and the landscape and what it means if you do it right. So it takes some hand holding and yes, it takes some proper counseling. But again, we've got some gray hairs who've been there and done that.

    Robert Goodman (15:54)

    Yeah,

    and my experience has less been in the fertility space in terms of being an owner and a buyer or a seller, but I've done it in other healthcare sectors throughout the years. And in many respects, it's no different. Obviously, specifics of how does a fertility practice operate versus diagnostic imaging center or a FCT business or whatever it might be, those are obviously those.

    but the dynamics of selling and the purpose behind them and everything else, all of that is largely the same.

    Richard Groberg (16:26)

    especially when you're dealing with positions.

    Brijinder S Minhas (16:29)

    When our team goes in, know, we can look at it with a fresh pair of eyes. And just because you've been doing something for the past 20 years in a particular way, there are other ways to do it. And if the clinicians and the practice owners are agreeable to that,

    We can show them ways that eventually will help them, will improve their outcomes, and will set them on track for a good, nice transaction.

    Griffin Jones (17:04)

    Tell me about how you do that specifically. How do you bring two competitors, or people who had historically been competitors, together virtually, as you say, how do you do that specifically before you bring them to potential buyers?

    Richard Groberg (17:04)

    And also frankly,

    Robert Goodman (17:17)

    Well, we run what we call process. And so what we do is we asked for a lot of data, financial data mostly, but staffing data and whatever. And so we look at that, we ask for that data using NDA and everything else, we'll say with it from both of the practices, as as we use this too. so as we get to understand the...

    dynamics, the financial dynamics and everything else associated with a given practice and we do it simultaneously with another one, that's when we can begin to say, hey, let's look at this. Maybe here are some economies, here are some things that we can do, some adjustments we can make in this practice in and of itself and the same thing in this practice. But boy, if we can put these together and as Brijinder has mentioned, as has Richard,

    that we shut down a lab in one of them and that sort of thing. That's when we begin to sort of mold everything together. And at the same time, we try to be, not try to be, we are, we're open with both groups and they have NDAs between themselves as well. And so, everybody likes to hold things for as long as they can in terms of disclosure. so we are sensitive to that and we allow for that in the process.

    up until a certain point in which we have to say, guys, we need to share certain things among you. And so we kind of try and do it that way.

    Richard Groberg (18:45)

    It's a little bit easier though, Griffin, because...

    Brijinder S Minhas (18:45)

    And we don't want folks

    to get the idea that the only way to do this, get two groups together is to shut down the lab. No, not at all. It may be that they are miles apart in terms of just travel distances and it's sharing of staff, sharing of responsibilities. And you know.

    the age-old saying, you you can't always control your revenue, but you can always control your expenses. So bringing your expenses down improves the financial picture for the combined entity. And that's what I think we can bring to the table very easily and very quickly and effectively.

    Robert Goodman (19:29)

    Yeah.

    Richard Groberg (19:30)

    when you put two practices together like that, you're no longer going to market with a one physician practice. You have multiple physicians, so you've taken away, relieved the biggest risk for a buyer of acquiring a one physician practice. I just want to make one more comment, Robert, sorry. Is that Griffin, when two groups are actually in this discussion with us, it's because they're thinking about selling.

    Robert Goodman (19:47)

    See you.

    Richard Groberg (19:55)

    So there's a predisposition that opens them up to possibilities that they wouldn't otherwise think of because they're thinking about selling and understand that as a one physician practice, they don't have a lot of options.

    Griffin Jones (20:07)

    Brijinder you talked about reducing expenditures. And I'm wondering if there are expenditures that are more common among single doc groups or they tend to maybe waste money or have to spend more money on certain things. Richard, I'm thinking of one of the first interviews I did with you and you talked about how business owners often they'll put this expense that's really more of a personal expense on the business and that vacation that's a business trip, they'll put...

    and it shows up as an expense and that can affect their multiple because of how it looks with their EBITDA. Is that more common? Are there other expenditures that are more common among single-dot groups?

    Richard Groberg (20:45)

    Well, that's the case with most practices of any size and part of MidCap or any other investment banking group working with them. The QV analysis will figure out what those are, add those back to show true profitability. you take a one, I'll give you an example. There was a one doctor practice that I worked with a couple of years ago that was potentially merging into a multi-doctor practice. This one doctor practice was generating a million and a half dollars a year.

    of revenues, of collections, but not profitable between their lab costs, their staff costs, their marketing, insurance, all the overhead, apart from those personal expenses. And if that practice had successfully merged into the other practice and generated the same volume, it would have probably generated half a million dollars a year of profit to the combined group because

    To pick up another 100 or 200 cycles, you don't need significant incremental front desk staff, nursing staff, lab staff. You might need a little bit of incremental. You combine marketing. You don't need more insurance. So all those expenses that are duplicative get saved when you're putting two groups together into one.

    Griffin Jones (22:02)

    Are there times where you all have to have hard conversations with people because especially if they've been competitors for a long time, they're probably thinking, my group is definitely way more valuable than this guy's. And then you get into things and is it sometimes the case that even though they might be the similar size that one group just has a lot more?

    economic value than the other and you have to have hard conversations with folks.

    Richard Groberg (22:31)

    I think the better question is when do you not have to do that if you've got two competitors merging? Of course.

    Brijinder S Minhas (22:33)

    Yeah.

    Robert Goodman (22:37)

    Yeah, yeah, I mean, there is a formula. You you've mentioned EBITDA a few minutes ago. And so what we try to do in terms of valuing things is say, look, combined, you guys generate $2 million in EBITDA, but a million and half of it comes from this group and a half of a million comes from this group. And that's how things are going to be split. As odd as that sounds in terms of

    of that seems pretty straightforward in terms of value. That's still a difficult conversation.

    Richard Groberg (23:08)

    yeah, might, again, a one doctor practice that's not making much money still thinks it's worth.

    Robert Goodman (23:15)

    Right. A whole lot more.

    Richard Groberg (23:16)

    much

    more than the economics. And there are some creative ways to structure. They've got a surgery center that can be sold to a third party, non-related to the business, selling off equipment, what happens to their AR. So there's a lot of creative financial engineering that we help with.

    Griffin Jones (23:34)

    We're talking about single doc groups, can we kind of put like two doctor groups? Are they generally in the same bucket, especially if both the docs are older? Are they often in this situation? And I can think of a situation where it was a two, maybe a three doctor group and was going to sell and there was a younger doc who was an associate and one of the partners was saying,

    I don't know if we can continue with this doc. I think we might have to part ways. And I was saying, try to avoid that at all costs because that's probably gonna be the tune of a lot of money for you with regard to multiple. Is that the case? And what advice would you have for those that are maybe two docs or maybe they've gotten associate, but we're not sure if this is working out.

    Do they need to make it work out?

    Robert Goodman (24:21)

    I'd say for the most part, yeah, they probably do because one of the biggest concerns I think that any of the buyers have is who's going to take over this practice in two years or three years or whatever. And we've got to transition it over even before that. And if you bring to the table somebody, you the seller, bring that person to the table, that adds value. And I think you said that before yourself. And if you don't have that...

    It's not a showstopper. It just makes the transaction that much harder at the end of the day because they have the recruitment is is you know becomes a big factor and as you know as we all know, know the number of REIs that are available is somewhat limited and despite the fact that OBGYNs or GYNs are are coming into the mix and providing certain services you know, they're not they're not they're not REIs and and

    You know, they add value up to a point and some add value fully, but they're still not necessarily board certified REIs, most folks.

    Richard Groberg (25:21)

    Yeah, I can

    tell you from two doctor practices to four doctor practices from when I was selling practices to having recently been on the buy side. If you're not, if the transaction itself is not taking care of and locking in the younger physicians, the buyers either are going to pay a lower valuation because they're going to take care of the lower physicians or require you to. And I've seen a lot of transactions recently where

    The sellers, the buyers have required the seller to give some of the rollover equity or bonuses to the younger physicians, vesting over time to lock them in. Again, otherwise, you're buying something where your principal asset is getting ready to retire and leave after cashing out. So it's important to be able to have, lock in the next generation of leadership.

    Griffin Jones (26:10)

    Bridginder, what's the timing that doctors should begin to think about this? you'd said a bit further out, think people often think, well, I'm not gonna retire soon. But to them, they think, I'm not gonna retire within two years. And so therefore, I don't need to think about it. But it's further out that they need to start thinking about this, isn't it?

    Brijinder S Minhas (26:34)

    I would say if the thought process is that you want to retire between 65 and 70, you should start this process of start talking to folks or get your house in gear. I'd say start at 55.

    Griffin Jones (26:51)

    That's a lot of time in advance. Why so much time?

    Brijinder S Minhas (26:54)

    because it takes time. It takes time to get your mind hewn into the whole concept of, know, suddenly I'm gonna be working with other people. I'm gonna have to be more mindful of colleagues. I'm not gonna be calling all the shots. And if you've been doing that all your life, it takes time to...

    get that mindset ready. you know, even in a situation where we've got the physicians have a reasonably long runway, the buyers want five-year contracts, you know.

    And if the contract is any less, like it's three years, the valuation goes down.

    So are there others?

    Griffin Jones (27:41)

    How do

    people react to this idea when you talk to them about it? You've worked with a lot of different fertility doctors in big markets and maybe they're a single-doc group, but there's a couple other single-doc groups in that market. When you talk to them about the idea of, maybe we should also try to find someone else for you to go to market with.

    Are they familiar with this idea typically? Have they thought about it in depth typically by the time you've talked to them? Or are you dropping a bomb on them that they've hardly considered?

    Brijinder S Minhas (28:12)

    It works both ways, but I think it's, we've all three of us have been having conversations and in fact, Scott as well, conversations in the field. And slowly, I think it's really, it's catching on. It's not that much of a bombshell. I think folks are coming to the realization that this is probably one of the best ways.

    that they are gonna achieve their goal.

    Robert Goodman (28:39)

    Yeah, we've been for the last few years doing email blasts pre-ASRM, even pre-MRSI and especially in the ones pre-ASRM. We try and talk about different topics and we always talk about one of them, the single doc practices and the things to look for and the things to think about. And so we've been trying to plant that

    seed, others too, not certainly up to us. And so I think to Brijinder's point, we try and get that out there. And even in the podcast, Griffin, that you did with Brijinder and I last year, we had some discussion about this as well. So we really try and point this stuff out as early as possible that they should consider these combinations as well as

    other physician recruitment for themselves as early as possible. It's daunting to consider a single doc practice hiring another REI. It's very expensive and they don't typically have the resources to do it. And so that's, we try to soften the blow by at least having, hopefully having these people read about it and think about it.

    Richard Groberg (29:45)

    The closer they are to retirement, Griffin, or the closer they are to thinking about retirement, the more receptive they become to this idea. And I've seen this in other areas of healthcare, because if you're 10 years from retirement, the thought of partnering with your competitor isn't attractive. But if you're thinking about it and it's getting closer to reality, and you see that you've got no alternative, other than perhaps bringing in a

    a junior partner who's going to cost you money upfront and wants their equity for next to nothing, they become more more receptive to the concept because there are fewer alternative scenarios.

    Robert Goodman (30:20)

    Right,

    because the alternative, if they don't do any of those things, is close up shop and, you know, sell somebody your chart or something like that. And, you you'll get $14 and that's about it.

    Griffin Jones (30:34)

    Yeah, that was going to be my question, Bob. Do you meet with people sometimes and you're just like, I'm sorry, it's too late. I can't help you. Does that ever happen?

    Robert Goodman (30:44)

    It's happened to me even prior to coming to MidCap. I spent some time working in the dental roll-up space and I definitely found it there where there were single dentist practices out of their homes, that sort of thing. We've all seen those and maybe we've even gone to those kinds of docs. And they're 65, 68 years old and it's like,

    Okay, I'm ready to go. Now what do I do? The ship has sailed.

    Griffin Jones (31:16)

    Yeah. Donate your equipment

    to a medical brigade going down to South America. That's pretty much what you can do at this point. How far apart can clinics be and still do this strategy? Like, do they have to be within 50 miles of each other? Can a clinic in Cleveland do this with a clinic in Detroit or do they have to be much closer typically?

    Robert Goodman (31:21)

    Yeah.

    Richard Groberg (31:38)

    geography is different if you live in New York City or LA or Chicago. Ten miles is a lifetime. But in other areas where, again, I've seen situations like Brijinder mentioned before, where they're far enough away that the labs make sense to stay open. But if one practice has three physicians and it's an hour, an hour and a half drive,

    Brijinder S Minhas (31:49)

    Yeah

    Richard Groberg (32:07)

    then you suddenly have physician support so that a one doctor practice, he or she can take a vacation. If they've got a big batch, they've got help with it. And there are some economies of scale. So every situation is unique. And sometimes it makes sense to merge them. And sometimes there are enough economies to scale without merging and closing facilities that it still works.

    Griffin Jones (32:33)

    You guys, MidCap has a reputation for being very helpful. From my experience, you all are very patient. Sometimes I feel like too patient. I want to come in and tell them like, wrap this up, move stuff along. But you all have this reputation for coming in and helping people even if they're not quite sure if they're going to sell. they're thinking, well, maybe we'll think about it in a year or two. You all have this sort of MO about earning the business and just

    building relationships. And so I've seen it where you all have come in and helped people with different things, even though they might not be engaged with you or they might not be selling their practice right now. Why do you do that?

    Robert Goodman (33:16)

    Well, I've been at MidCap the longest, so maybe I can answer that a little bit. It's a little bit of the philosophy within MidCap to do that. The healthcare vertical within MidCap is just one of the verticals. And MidCap's been around a lot longer than the healthcare vertical. And so I think some of it comes out of the philosophy of the original founders.

    And some of it, I think, comes out of our other managing director who's been there longer than I have, Scott Yoder. Obviously, know you know him and hopefully the audience that is listening to this knows Scott as well. So it comes out of him as well. And I think it's done him well during his years as a banker. I think

    I think it's the right way to go because selling your practice is like selling your child. And so it's a very emotional sort of thing. I mean, there a lot of people that are definitely dollars and cents focused and that's it. But people in the fertility space are way more emotional about things, I'd say, than some others, some other areas.

    Brijinder S Minhas (34:09)

    Very emotional.

    Robert Goodman (34:25)

    So it just takes time for people to get to really get comfortable with the idea of doing this. now that being said, do we try and push hard at different times? Of course we do. Because it's sooner or later, you know, we want to get a transaction done and we want to be compensated because the approach that we take is that we only get paid when a deal closes. And so

    We try to make sure that the folks that we connect with are of the right mindset. They have the business quality as well as the financial quality that will ultimately yield a good result for us. But we've got to push them along sometimes. But it does take time. And I think people do appreciate that.

    Richard Groberg (35:08)

    There's another reason why it's important to build a relationship. Selling a healthcare practice is not like you sell your home and the day it closes, you move out. Okay. In this case, when you sell a healthcare practice, in most cases, the next morning, you wake up and go back to work. But now you're not the landlord who owns your practice. You have a partner that paid a lot of money to buy your practice. There are some things that are going to change.

    and you have to coexist. So it's not just the dollars and cents of the deal. It's also finding the right partner and the working relationship and subtleties in the terms. And I've talked about this in some of my past podcasts with you and the fact that we've got people with significant healthcare experience and Bridginder and I have been in the industry, having those relationships formed over time helps.

    work the sellers through this very complicated once in a lifetime process that's not just I'm selling my house and I'm moving out tomorrow and I never have to deal with this again.

    Griffin Jones (36:12)

    What do you do when you come in and your incentives, your interests are very aligned with the practice owner because you're not taking some sort of retainer engagement upfront, you're being paid when they get paid. So it's in your interest to make sure that they have a healthy business. What are you doing in those times before they're ready to sell to get them prepared for whatever option they might choose in the future?

    Brijinder S Minhas (36:40)

    It really depends on the individual situation, know, the needs of the of the practice. I mean, we we look at it with multiple eyes and we look at every aspect of the practice. We get a lot of data, a lot of data, financial data, clinical data, and then come up with a a so-called composite picture, a composite evaluation.

    And sometimes, and we've experienced this, the time is not right, you know. All three of us have seen it where we say, well, I think you need to wait six months or wait a year, or this needs to be fixed, or this needs to be fixed, this needs to be fixed to be in a much better situation.

    Robert Goodman (37:28)

    And sometimes those same people, Brijinder's referring to, they have, they've already set some plans in motion for growth. And so we encourage them to continue those activities and let's see how that growth plays out. Cause if it does play out in the way that they think it plays out, that just puts them in a better position, puts us in a better position to help them as well.

    Richard Groberg (37:50)

    Yeah, and Griffin, if you go back to my selling a house analogy, before practice actually goes to market, that significant work we do is like, again, when you're selling a house, you don't just put it on the market. Someone comes in and sees where there are nicks or cracks or things that need to be cleaned up or touched up or improved or or, you know, something we need to wait six months until the market's better in order to do something. But.

    Unlike some of the other groups in the industry that represent sellers, we actually have experience in the industry. You can roll up our sleeves and work with those practices to position them at the right time and with the right, again, cleanup and modifications and posturing.

    Robert Goodman (38:34)

    Yeah, and I've been talking at various conferences over the years on behalf of MidCap and always talking about getting your house in order. And typically we are using it, selling your house as an example. In some cases, it's, you know, changing out furniture or bringing the landscaper in to make some changes outside, you know, or whatever it might be. But some of it's cosmetic and a lot of it's not. Richard talked about things that are not cosmetic.

    although maybe a little bit, but some of it's not cosmic. Some of it's like, you should get that radon test done maybe beforehand or something like that to see if you've got a problem.

    Griffin Jones (39:11)

    What specific advice would each of you give to practice owners?

    Richard Groberg (39:17)

    Every situation is unique. It's just like a fertility doctor can't prescribe the treatment for a patient without blood tests and lab tests and consultation and a diagnosis. And that's part of what we do is we've got to diagnose the practice. then those specific recommendations are custom designed and tailored.

    by analyzing each practice discussion with the owners and our understanding of the markets and who potential buyers are and what they're looking for.

    Robert Goodman (39:46)

    Right.

    If you've seen one practice, you've seen one practice. They're not all the same. There's obviously a lot of similarity. so and we all draw from our experiences and whether they're from the fertility space or working with dentists and ophthalmologists and others where I've dealt with from time to time in the past or surgery centers, whatever it might be. There are so many things that you can draw from and try to work with these folks on.

    And we have the credibility, we have the experience. I've been involved with four businesses and have successfully sold at least two of them. And I mean, personally. So, we've been there, we've been C-suite guys and in large healthcare businesses and other places. So, we think we have credibility and yeah, gray hair goes along with it.

    Brijinder S Minhas (40:37)

    One, two.

    Just a couple of points, know, Griffin, you ask a very important question. In our field, in the fertility world, outcomes, clinical outcomes are extremely important. You know, no network, no buyer wants to take on a practice that has substandard outcomes. And so we look at that very carefully. We look at

    Personnel costs, know, personnel costs are one of the biggest costs in a practice. We look at that. Marketing costs, you know, is the marketing effective? Is it, are you getting a payback on your marketing? Are you doing enough marketing? Are you doing too much? So all of these things feed into the equation and that's, you know,

    Richard Groberg (41:18)

    Or are you doing enough? They may not be doing enough.

    Robert Goodman (41:23)

    Yeah.

    Brijinder S Minhas (41:27)

    that all feeds into our assessment. And we do all of that prior to being engaged by the client.

    Robert Goodman (41:35)

    Yeah, and

    you know, we've had a lot of experience with a lot of practices. And now with Richard on board, I know we're going to be able to home this even more. And although we don't try to always talk about this, you know, we have a body of data that says this is what we typically see as the percentage of revenues that you're spending on marketing. And we see some people spend way above that. We see some people.

    spend way below that. I'm just using that as one example. And so, you know, we try to understand what they're trying to accomplish with whatever it is they're doing and say to them, how is it working and how are you judging whether it's working or not? In some cases, we find that, oh, yeah, we do all this stuff and blah, blah. But so, and how do you track it? Oh, I don't think we do track it. So there's a lot of things that we try to help them with.

    Griffin Jones (42:30)

    I hope that people take advantage of this and get in touch with you. I hope they do so before it's too late. I hope they do so as they're starting to think about things and not further down the line when you could have helped them even more. We'll be putting your different ways of being able to contact you in different places and people can always ask me for an introduction. But I consider myself to be someone that's pretty middle of the road.

    pleasantly persistent when it comes to sales. You all are so much more laid back than I am. And so you're all easy to talk to. Anybody that I've introduced you to has been happy that they've had a chance to talk to you. And it's just an easy, very, very low risk. I hope that some people take advantage of you. A lot of people already have.

    And I look forward to having all three of you back on the inside reproductive health podcast. Thanks for coming on gentlemen

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Dr. Brijinder Minhas
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Robert Goodman
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Richerd Groberg
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