This week on Inside Reproductive Health, Griffin Jones explains how reputation and brand overlap, how they are both born of positioning and culture, but are not equally synonymous. “Brand is about relevance and differentiation. Reputation is about legitimacy”.
In this week’s podcast, Griffin shares four competitive disadvantages for fertility business owners.
Listen to hear:
What four things brand can do that reputation cannot.
How impactful recognition is in your brand, and how to improve it.
How your brand can align with peoples’ individual expression of self.