HRC Fertility blends patient education and online engagement to help current and future patients
Digital Education Humanizes the REI Experience
Before patients step into the clinic, they’re already engaging with HRC Fertility’s team—online, on their own time, and on their own terms. Through a growing collection of physician-led social content, HRC is reshaping how fertility education reaches the public.
On Instagram, their reproductive endocrinologists offer clear, relatable explanations of complex topics:
Dr. Irene Woo breaks down the four components of semen analysis to normalize male testing.
Dr. David Tourgeman explains how progesterone affects hormone balance and fertility.
Dr. Michael Wittenberger discusses AMH levels and promotes access to free AMH testing events.
This digital-first strategy gives patients the information they need, while fostering connection and confidence well before any consultation is scheduled.
Transparency and Clarity Reduce Drop-Off
In addition to educating the public, HRC uses transparency to dismantle misconceptions that often cause patients to delay care. Further posts on Instagram educate patients about multiple options and encourage them on their journey.
Dr. Rachel Mandelbaum introduces Needle-Free IVF for patients seeking a less invasive approach.
Dr. Woo contextualizes the realities of egg freezing as a proactive, not guaranteed, fertility step.
Dr. Lawrence Werlin shares the emotional experience of delivering a positive pregnancy result—showing the human side of REI care.
The clinic also addresses financial hesitations directly. With many patients unsure whether fertility treatment is covered by insurance, HRC’s counselors guide them through their policies and uncover possible reimbursements or benefits. This hands-on approach helps more patients access care—and stay with it.
HRC Has Fans. Plenty of Them.
Comments highlight staff members by name, citing personal touches that build trust and comfort.
“Awww I love that you can see the miracle you helped bring into the world” posted one commenter.
“The BEST embryologist @charlottedkhoury 😍!!!” referred to the 25th work anniversary of Charlotte Khoury, Scientific Director of HRC, Orange County.
“Watched it! I was so proud of you! You did amazing 👏👏👏” one fan commented, referring to Dr. Daniel Potter’s interview with a patient-influencer on a popular Australian news talk show.
This strategy of blending compassion with clarity supports patient retention and expands access to care. Samsung showcases HRC Fertility as an example of how digital outreach and compassionate care can align.
Through this lens, HRC isn’t just treating infertility—it’s contributing to a better-informed patient population.
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