Essential company and market information remains scattered across dozens of sources or unavailable
Want to know which fertility networks use which electronic medical records systems? Or which AI platforms are implemented in which IVF labs? How about which recent fellowship graduates joined which practices, or how many IVF cycles were performed by independently owned practices versus those operated by networks or academic systems?
That information doesn't currently exist in an interactive format where it can all be pulled at once. This business intelligence gap extends throughout the fertility field. Vendor and partner selection requires extensive individual research.
“Clinics and networks [and the people that work for and invest in them] are still going to do their own research, but they want someone to make it easier for them,” said Griffin Jones, founder of Inside Reproductive Health (IRH) “They’re already using IRH to do that, but we need to give them an easier interface, comparable data points, and more information, and then use that for richer content.”
Inside Reproductive Health says that the next phase of its business intelligence platform will be a live database with information about 500 companies in the fertility space, published on October 23, 2025 prior to the American Society for Reproductive Medicine (ASRM) congress.
Early Early Bird Pricing Expires 7/31/25
Price goes up $300
21 companies purchased even before early early bird announcement
Every month you wait costs $300+ more
2,000+ fertility professionals already using the platform
Sponsors get verified status, rich profiles, and comprehensive information
Non-sponsors get basic listings with minimal details and no verification
Platform launches October 23 - pricing never decreases
Your competition is already in
Every important data point on the fertility industry in one platform…eventually
Unlike mature industries with larger market sizes, the fertility field lacks a business intelligence infrastructure.
Inside Reproductive Health is reproductive medicine’s only business media outlet, but until now, has not organized industry and company data into an interactive, live, database. Company and industry information exists across dozens of websites, press releases, presentations, and IRH spreadsheets, articles, and podcast episodes.
"We’re gradually compiling all of the information [on fertility industry companies] that a fertility clinic or network would ask for in an RFP," said Jones. "And for clinic networks, those data points which are compared by buyers, sellers, and prospective employees. For the field writ large, it’s the market data that investors and the rest of us want to know.”
2,000 users in 2024, more category comparison
Inside Reproductive Health's first phase of the business intelligence platform was a downloadable catalog of the IVF Heroes Universe. It was utilized by nearly 2,000 fertility professionals.Users attribute such popularity to a simple pfd download to the fact there had been no directory nor public categorization of all the companies in the fertility industry.
"But I don't think referral traffic is the value”. Jones said. “The bigger value is what the information will be used for."
The strategy involves systematically mapping every company and clinic within the fertility industry. This database will support various applications: category comparisons, market analysis reports, vendor evaluation tools, and industry trend identification.
This approach mirrors successful models in other industries where media companies evolved from content creators to essential data platforms.
"Being an 'industry media publication’ in the 2020’s and 2030’s isn't just being the Wall Street Journal or the Crunchbase or the Consumer Reports of the field,” Jones explained. “You have to be all three.”
"It ain't all happening in 2026," Jones laughed. "The first step proved the concept and mapped the industry at a high level . The next phase is adding a lot more company information and more interactive ways to view and compare. Sponsors get that early advantage. Then we just keep adding and adding and adding."
Features that will happen in 2026 include category overviews, in the form of news reports and podcast episodes, timed around industry events like the ASRM congress and European Society of Human Reproduction and Embryology (ESHRE) conference, among others.
The information provided by companies, especially sponsors, feeds directly into these analyses, creating immediate value for their participation while contributing to the broader industry intelligence infrastructure.
Competitive advantage for fertility companies and/or their competitors: 20+ companies signed up before announcement
Companies participating as verified sponsors gain significant advantages in this system. They control substantial portions of their information through submission and verification.
Non-sponsors receive basic listings with limited details, and do not have control over what information has been submitted because IRH does not verify the listings of non-sponsors.
While sponsors have much more information and far greater control, there will be sections and data points in which it is clear that companies, including sponsors, do not have control. IRH says one such example would be a Sable-Sirus score, criteria developed by Dr. David Sable and Abigail Sirus regarding firms’ performance in reducing cost, time, and life-distruption to baby.
“You can bet when Abigail and David have [and have applied] a score [to fertility companies], we will be recording that score for every organization”.
Even before IRH began marketing its latest phase, twenty-one companies have already committed to participate in the expanded platform.
Pricing to be included as a sponsor in the IVF Heroes Universe goes up to $2295 by October 23, 2025 and will not decrease. Early early bird pricing offers a very steep discount, but expires July 31, 2025.
Early Early Bird Pricing Expires 7/31/25
Price goes up $300
21 companies purchased even before early early bird announcement
Every month you wait costs $300+ more
2,000+ fertility professionals already using the platform
Sponsors get verified status, rich profiles, and comprehensive information
Non-sponsors get basic listings with minimal details and no verification
Platform launches October 23 - pricing never decreases
Your competition is already in