Rising reliance on digital reviews makes managing scores a core business challenge for fertility networks
In fertility care, where treatment carries high financial and emotional stakes, online reputation now shapes patient growth. Reviews increasingly act as a proxy for quality, and practices with weak digital profiles risk losing patients before the first consultation.
A recent case study by Q-Reviews, in partnership with Ivy Fertility, illustrates how structured review management can directly influence patient acquisition and revenue. Ivy Fertility, with more than 50 providers at 25 locations nationwide, sought to strengthen its digital footprint to match the standard of care delivered across its network.
The Partner Experience Is Your Hidden Revenue Engine
THE #1 REASON PATIENTS DROP OUT AFTER ONE CYCLE? THEIR PARTNER FELT EXCLUDED.
When the partner checks out, the entire IVF experience suffers. You’re not losing patients because of price or protocol. You’re losing them because partners feel invisible—and they control the follow-through.
60% fewer consent delays with partner onboarding
12% more referrals with inclusive messaging
Drop-offs predicted by partner sentiment
With Q-Reviews, you’ll learn how to close the loop on partner pain points—and turn emotional signals into actionable business outcomes.
Scores Lagged Behind Market Expectations
Despite established expertise in IVF, IUI, donor services, and surrogacy, Ivy Fertility’s average Google rating stood at 3.55. In a consumer-driven healthcare market, ratings below four stars can limit competitiveness.
Patients choosing among multiple clinics often make decisions based on star scores and search rankings. Sparse or negative reviews can erode trust and reduce patient flow, regardless of clinical outcomes.
Social Boosting Initiative Reshapes Results
To address this, Ivy Fertility implemented the Q Reach Social Boosting module from Q-Reviews. The program embedded location-specific Google links into patient engagement tools, making it easy for patients to leave reviews via mobile devices after visits.
The impact was rapid. Within six months, Ivy Fertility recorded a 45% increase in total reviews and improved its average rating from 3.55 to 3.86. Locations with historically low ratings saw a 21% improvement, and 40% of sites surpassed four stars, a widely recognized threshold for patient trust.
Reputation Now Defines Market Position
The case study underscores how digital reputation is no longer a marketing sideline but a strategic lever for business performance. Stronger scores improved Ivy Fertility’s visibility in Google searches and positioned practices more competitively in local markets.
A larger pool of reviews also diluted the impact of isolated negative experiences, providing a more balanced representation of patient sentiment. For executives, the outcome highlights how higher ratings can directly strengthen conversion rates and stabilize revenue in a competitive environment.
Fertility Networks Face the Same Pressure
The Q-Reviews and Ivy Fertility partnership reflects a broader reality for the field. Patients are applying consumer-market behaviors to their healthcare choices, often basing provider decisions on online reviews before consulting a physician.
For multi-site networks, managing digital reputation has become a requirement for long-term growth. Coordinated strategies that capture patient feedback at scale are now central to visibility, competitiveness, and sustained patient trust.
The Partner Experience Is Your Hidden Revenue Engine
THE #1 REASON PATIENTS DROP OUT AFTER ONE CYCLE? THEIR PARTNER FELT EXCLUDED.
When the partner checks out, the entire IVF experience suffers. You’re not losing patients because of price or protocol. You’re losing them because partners feel invisible—and they control the follow-through.
60% fewer consent delays with partner onboarding
12% more referrals with inclusive messaging
Drop-offs predicted by partner sentiment
With Q-Reviews, you’ll learn how to close the loop on partner pain points—and turn emotional signals into actionable business outcomes.