Your patients know about you. They’ve followed you on Instagram, signed up for your email newsletter, visited your website. But they haven’t made the call to get a consult. What else do they need to get off the fence and take that first step?
In a continuation of our previous webinar on filling the top of your funnel, this webinar focused on the middle part of the patient acquisition model: the consideration phase. To help you move your patients, Griffin shared a number of common objections to taking that step of making an appointment, as well as actionable steps your clinic can take today to get patients moving. Some of those mentioned include:
Cost. It is a common search term on Google, it’s a common concern, it’s a common objection to treatment. Creating content that can help provide a solution to those objections is one of the keys to getting patients to call and make that first appointment.
Cleanliness and safety of clinics. They want to feel secure in knowing you are doing what you can to prevent the spread of COVID-19. Whether it is on Instagram, through a Facebook Live, or an email newsletter, images and videos of the steps you are taking to protect your patients and staff are crucial in helping your potential patients determine timing of their visit.
And more!
This presentation was recorded during a live webinar. As the COVID-19 Pandemic continues and new issues arise, we are putting out new information to help you and your fertility business. Follow us on social media for updates on upcoming webinars and how to join them live. Find this information helpful? We’d love it if you’d share with a friend or colleague in the fertility space.