1 Big Unexpected HIPAA Risk Facing Fertility Centers Online: An Interview with Rachel Yaffe

By Griffin Jones

This is actually the second interview in a series exploring the Health Insurance Portability and Accountability Act (HIPAA) that I recorded in August of 2015 and published in September. The Fertility Bridge blog was not active in its current form, then. I wanted to make sure this interview was in the blog archives because (speaking for myself) HIPAA is not always as common sense as we would like it to be. Rachel Yaffe practices healthcare law in Chicago. Ms. Yaffe's comments are not legal advice, they simply offer us some insight into how HIPAA might impact a fertility center's digital media strategy. In this interview we discuss

  • What are the implications when a patient posts their own information on a fertility center's website, place page, or social media channel?
  • Should practices follow patients on platforms like Twitter and Instagram?
  • Should practices have personal Facebook pages for their business?

Rachel Yaffe represents physicians, medical practices, laboratories, pharmacies, and other healthcare clients in corporate, transactional and regulatory matters. She practices with the firm, McDonald Hopkins in Chicago. If you would like to learn more about HIPAA compliance from Rachel, you can contact her here.