In this episode, Griffin talks with Sara Marshall-Page and Tracey Bambrough, co-founders of IVF Babble (https://www.ivfbabble.com/) about their online magazine and other efforts in the fertility community. They delve into the differences between an online magazine and a blog, the value that their site has for providers, their work with My Fertility Buddy (myfertilitybuddy.com), what it means to have a pineapple badge, and much more!
In this episode, Griffin talks to Dr. Natalie Crawford, an accomplished REI practicing in Austin, TX. Dr. Crawford (@nataliecrawfordmd) has successfully utilized Instagram as a tool for education as well as marketing; today, she has tens of thousands of followers who turn to her for information and connection. Griffin and Dr. Crawford speak about the role social media plays in medicine, and the ways that physicians can use social media to create a connection with patients and prospects alike.
In this episode, Griffin talks to Dr. Alice Domar, a psychologist and the co-creator or Ferticalm and Fertistrong apps. After many studies, Dr. Domar concluded that the infertility practices needed to become more patient centered care in order to reduce the dropout rates of those patients who have insurance. The number one reason for infertility patient dropout is stress. Reducing that stress can help patients to stay in treatment and then in turn help practices to keep business up.
In this episode, Griffin talks to Rebecca Flick, Vice Presidents of Communications and Programs for Resolve, the national infertility association (http://resolve.org/). They discuss how the treatment of IVF and infertility as an industry has hurt patient advocacy and the ability to give access to people who may not have the insurance or out of pocket ability to go through infertility treatments. Rebecca explains how they are trying to change the internal viewing of fertility treatments by lawmakers and employers as a optional medical practice to one that anyone should be able to have access to. Griffin and Rebecca then continue to speak about how being a part of Resolve not only allows businesses to further influence the fertility community, but to give back to it as well. Also mentioned: http://fertilitymatters.ca/
In this episode, Griffin talks with Dr. Robert Kiltz, the founder and director of the first successful IVF center in Central New York, CNY Fertility Center. Griffin and Dr. Kiltz discuss the topic of who is really responsible for lowering the cost of fertility treatments. They discuss whether the responsibility falls on the insurance companies, pharmaceutical companies, medical device, hardware and software companies, or the providers themselves. They then discuss Dr. Kiltz’s methods of becoming a successful fertility specialist that offers a lower cost treatment plan, creating a new market with new levels of accessibility and affordability.
In this episode, Griffin talks to Valerie Libby, a second year reproductive endocrinology and infertility fellow at UH Cleveland Medical Center. They discuss what millennial REI fellows want in the process of building their careers, such as mentors, work-life balance, and more business training, and analyze how the risk-averse nature of the medical field and an outdated business model keep fertility doctors from opening their own practices.