how much does fertility marketing cost?

$1,000,000. Or $10,000. Or $0. Annoyingly, all of these answers can be true, so, there is a better way to answer the question. Let's start with your goals, and work our way back. We like to ask questions similar to these

  • Are you a two physician fertility practice that performs 200 IVF cycles per year and you want to do 500? 
  • Are you a fertility practice of five physicians that would like to hire five more over the next five years and open three new offices?
  • Are you a large multi-state fertility practice group that has entered new markets through acquisition and now needs to recruit new IVF patients to return your investment?

A fertility practice's goals for growth determine its marketing strategy, not the reverse. Whatever amount a fertility center invests in marketing needs to be returned. Key Performance Indicators (KPI) must be set and monitored to ensure that you are always making more money than you spend.

sample fertility marketing costs

Like treatment for infertility, a comprehensive marketing strategy needs to be customized to each individual client, and the delivery of the service (results) matters most of all. Like IVF, there are many other items to consider to plan for a total budget in addition to the package price. Beware of marketing agencies that sell their services without the budget required to achieve the set goals. We at Fertility Bridge like to forecast beyond just what you pay us, because when we have what we need to return more money than we invest, we can ensure success.

Your needs will be different from these, but here are some general ideas for your planning purposes.

$2,900/month Click to view

$2,900/month
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$9,900/month Click to view

$9,900/month
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$29,900/month Click to view

$29,900/month
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COMPLETE WebsitE

  • $2,900/month
  • 12 months

Who?
Small and mid-size practices who want to maximize their IVF cycle capacity per current physician and need to redesign their website.

Why?
Did you know that 60% of your web traffic comes from smartphones? Data shows that when websites aren't responsive to mobile devices, prospective patients leave the site before taking any action. Also, an outdated website makes for a poor presentation of your state-of-the-art training and technology. With sleek platforms like SquareSpace and Wix, there is no excuse for poor website design. 

What?
Your complete website includes

  • Website Redesign
  • Website Hosting
  • Search Engine Optimization (SEO)
  • Profile claiming of all local directories
  • Everything included in social media trial
  • Does not include market exclusivity

ACCELERATED growth

  • $9,900/month
  • 12 months

Who?

  • Fertility clinics who want to hire additional physicians and/or open additional office locations
  • Mid-size fertility practices who want to become large practice groups
  • Large practice groups who want to expand further across North America

Why?
Wouldn't it be great to precisely track how someone goes from being a website visitor, a friend of a current patient, or the patient of a referring OBGYN, to an actual patient of yours? What if your patients could enter their information and schedule their appointments with you online? Better still, wouldn't you like to know what content you create leads to more new patient appointments? You can.

What?
An accelerated growth strategy might include 

  • Hubspot Marketing Software
    • $800/month
    • $3,000 on-boarding
  • Patient Scheduling Software
    • $200/month
  • Social Media Community Management
  • Social Media Advertising Budget
    • $1,000/month
  • Website Redesign
  • Website Hosting
  • SEO
  • Google Ad Words budget
    • $3,000/month
  • Online Video
  • Graphic Design
  • Two professional photo sessions of staff and office
  • Ten (10) 2:00 minute professionally produced videos
  • Two (2) long-form blog posts per month
  • Three (3) Lead Magnet Campaigns (e-book, video series, workshop)

international leader 

  • $29,900/month
  • 24 month agreement

Who?
The largest fertility practice groups in America, who want to be the international leader in reproductive health.

Why?
At this point, growth (apart from acquisition) comes from being an infertility media company. This includes the most detailed data reports, interactive patient acquisition system, personal account management, and content that people coping with infertility can't get anywhere else. 

What?
The International Leader needs tools and products like:

  • Hubspot Marketing Software
    • $2,400/month
    • $5,000 on-boarding
  • (3) Exclusive Brand Personalities
  • (3) E-books
  • (1) Bi-weekly Podcast
  • Patient Scheduling Software
    • $500/month
  • Social Media Community Management
  • Social Media Advertising Budget
    • $3,000/month
  • Website Redesign
  • Website Hosting
  • Google AdWord Budget
    • $7,000/month
  • SEO
  • Graphic Design
  • 1 Professional Photography session per location
  • 3 Professionally Filmed Videos per location
  • Weekly Blog (magazine format)