Vios Fertility

Executive Summary

As a rapidly growing practice that has achieved a 50% increase in cycle volume over 12 months, Vios Fertility found themselves with explosive growth, high call volume, new staff, and the need to fill new appointment slots for their new physicians. After a 5 month engagement with Fertility Bridge, Vios Fertility was able to increase their lead to conversion ratio from 25% to 40% equating to over 120+ new leads per month.

Vios Fertility enlisted the help of Fertility Bridge to assess their current situation and provide the plan that would help the call center convert more leads to new patient appointments.

Because of Vios Fertility’s large growth goals, it was necessary to focus on the first and second phase in order to get more leads, and convert more to appointments.

After new paid media campaigns were built, and the additional leads began accumulating, Fertility Bridge simultaneously launched the Lead Conversion Training System. The system began with a 30 day call audit to assess the current situation. While listening to calls and understanding their current process for phone and web leads, we found:

After Fertility Bridge implemented their Lead Conversion System consisting of multiple, customized training sessions, the percentage of leads that converted to appointments increased from 25% to 40% equaling 120+ new leads per month.

If your clinic is going through something similar, contact us to get an initial assessment to understand how to improve your lead conversion rates.